The packaging is not only done for the transportation of your handmade products from one point to another, but it’s also an opportunity to express yourself and effectively market your business. You can order gift boxes and use them for packing fragile handmade products.
When you order gift boxes to do the packaging for your products it is good to understand the whole process involved right from packaging to the delivery of products to the customer.
Below are some guidelines for packaging delicate handmade products:
1. Assess Your Current Packaging
Packaging plays a great role in your business and it is an investment in your brand. Before spending money on any packaging material you need to assess your existing branding material and decide how it can be effectively used in your packaging.
Consider the logo, color scheme, and what you want your customers to feel after you package the products for them. Ask yourself if these brand elements would look good on the boxes if not then you might consider rebranding the entire business before you embark on the packaging.
2. Consider Your Ideal Customer
After operating your business for some time, you havesome experience that tells you more about your customers. You know what they want and how they want the products to be delivered and the kind of packaging they love. Know what motivates them to buy and what makes them happy about the purchase.
When designing your packaging think about the impression your customer will have on the overall packaging and how it will make them feel.
3. Collect and Combine Packaging Ideas
After knowing your ideal customer and having the branding materials, you need to put together packaging ideas. Pin everything that inspires you into the business and the products you are dealing with. Create a cohesive story and remember to incorporate your brand’s logo, colors, and more.
Ensure your packaging tells more about your handmade product and matches with your website and other customer accessible materials.
4. Find a Convenient Space for Packaging
After selecting the most suitable idea, you will have to go shopping to buy materials and packaging supplies you need. Create about three options in your design and try to analyze each individually and decide which among them will be more suitable for your products. You could also ask for your friends ‘opinions and advice on what to improve.
5. Creating a Protective Layer
This is used to ensure your product is received in good condition. The layer is placed between the package and the product to prevent damage in case the package falls or is pressed while on transit.
You will have to select the best material to uses depending on how fragile the product is or what shape your product has. The most commonly used materials are shredded paper, colored paper, custom tissue paper, and anti-bending cardboard gift boxes. Gift boxes can help protect delicate handmade items like jewelry and chocolates as they are made of strong kraft material and come in many different sizes and shapes. You can make a nice statement by packing your products in attractive gift boxes and when you buy them in bulk you can save a lot of money.
6. Adding Note Cards
You can add note cards that describe your brand and products or throw in some complimentary for future purchases. Ensure the design of the product fits properly into the packaging style without causing any dents on the package.
The arrangement of the products should be impressive and professional. Decide on what your customers will see first when they receivethe package and arrange accordingly ensuring the items won’t get jumbled and messed up while shipping.
7. Wrapping the Package
After the whole packaging process, the final stage before sending the packaged product to the customer is wrapping. Wrapping should take the shortest time depending on the number of orders you are packaging.
You need to consider how to deliver good quality without the time constraint. You could decide to use a custom-made box for wrapping your handmade products. Just ensure to make it look presentable.
8. Shipping the Package
Shipping the package also involves the unboxing experience your customer will get once they receive it. If you sell different products that vary in shape and size then you will have to design packages accordingly.
If you decide to deliver your goods using a reliable courier or shipping company, they will deliver them without causing any damage.
Good packaging will go a long way to promote your business. It will act as advertising for your product. Your customers will understand what your brand stands for.You may receive great feedback from your customers after packaging well the handmade products. This will also make your business more professional and result in more sales in the future.