In the world of marketing, there is no shame in thinking small. In fact, sometimes the smallest ideas can often have a huge impact. The hard part can be knowing which small ideas you can implement into your business in order to make a difference. Thankfully for you, this guide has been created to outline a series of clever, seemingly tiny marketing ideas that can actually make a large impact upon the outreach of your business. Are you interested in learning more about it? Feel free to read the guide that has been created below in order to get the complete overview!
Use Personalized Number Plates for Your Business Vehicles
If you want to promote your business no matter where your workers are currently driving, then it might be a great idea to invest in personalized number plates. This may seem like a lot of effort, but it now easier than ever to get a custom number plate for your vehicle. This can come at minimal expense to your business, making it a cheap, simple and effective option for marketing your business.
Add 24-7 Support
Marketing is not just in the effort you put out in the world; it is also about the way that the world sees you when it wants to contact you. This means that your website needs to have 24-7 support so that when people want to communicate with your business, they will always have a friendly and helping hand to get them through any difficult period. This doesn’t necessarily mean hiring customer support internally. There are a bunch of third-party companies that you can easily outsource your 24-7 support to. You could also add a chatbot to your website to deal with simple enquiries.
Invest in Newsletters
As the rise of journalist-led newsletters has shown, there has been a huge demand in recent years for companies delivering information directly into people’s inboxes. This means that your company should definitely be thinking about investing in newsletters. You can choose to either write personal company reflections or just keep it as a way to keep people looped in on your news.
While huge influencers might be out of your budget, micro-influencers have risen in popularity as a great way to increase your marketing outreach. After all, ten micro-influencers basically add up to the same outreach that one large influencer might have, but combined they come in at a much lower price. This is especially good if you are looking to reach out in more niche areas. See if there’s any micro-influencers in your industry that could help to spread your message well.
Use Call to Action Prompts
One of the best ways to increase engagement, whether you are promoting your business on social media or writing blog posts, is to use simple call to action prompts. What they do is give people a reason to reply to what you have to offer — by increasing engagement it can then help more people to see how your business can help their lives.