Signage is one of the most cost-effective ways that a business can advertise. And yet, so many businesses don’t quite get it right!
Signs that are too overstuffed with information or that use unreadable fonts are never going to attract more customers.
If you want to create effective signage for your business, follow these key pieces of advice.
Keep it simple
It’s easy to get over-excited and try to tell your customers absolutely everything about your brand on your sign. The thing is, though, too much information on a sign makes them overwhelming to read and means that people are likely to ignore them completely.
When thinking about your sign, think about what the most important message is that you need to get across and who you need to get it across to. And then focus on that, and only that.
By creating a simple sign with minimal text and imagery, you will get your message across much more effectively.
Choose your font wisely
Your choice of font is a lot more important than you might think.
Firstly, it’s important that you choose a font that is easy to read. There are plenty of fonts out there that look really pretty, but actually understanding the words written in them is quite difficult. This is particularly true if someone is trying to read words from the other side of the street.
Choose your font based on clarity and how easy it is to read from a distance, and people will understand what your sign is telling them.
Secondly, it’s important to realize that fonts evoke feelings. People are so receptive to font choices that in some studies, it has been shown to influence who they vote for! A readable font has also been shown to improve people’s enjoyment of whatever it is that they are reading.
Choosing your material
A cardboard sign will be cheap, but it will disintegrate the first time it rains! Think about using a material for your signage that is durable and looks the part.
It’s also important to consider the message the material you use is sending. Plastic, for example, is highly durable, but many people would think badly of a business that used it because of the environmental impact it has.
Soyang creates signage for businesses usage sustainable PVC, which is hard-wearing, looks great, and helps to protect the planet.
Make use of white space
White space is any area of your sign that isn’t inhabited by texts or images, and it’s as important as the texts and images themselves.
Used correctly, white space draws the eye and forces the viewer to fix their attention on the text or image that is the focus of the sign. The use of white space also helps to ensure that a sign doesn’t look too cluttered, which makes it more pleasing to look at.
Don’t use images for the sake of it
It can be tempting to add images to your sign, but unless they are contributing to your message, don’t. If you add images that aren’t related, this will make your sign look cluttered and will also make the meaning unclear for the viewer.