Clients to a Beauty or Hair Salon

Do you frequently ask yourself, “How can I attract more clients to my salon?” Do you feel like your competitors are using the same marketing tactics that you are? Are you seeking effective salon promotions? Almost all salons employ the same fundamental social media marketing strategies. They cross their hopes that some possible new clients will see their posts on Facebook and Instagram. Social media is an issue because it is so noisy. Everybody is using it.

Of course, that doesn’t mean you shouldn’t do it. Social media, when used properly, can be very powerful. However, you’ll need to take a different approach if you want to get the extra exposure you need to outperform the competition.

Let’s look into some methods to elevate your salon to the top spots in town!

1. Participate in a hair and beauty show by:

You have probably read about these events, seen pictures and videos of them, or maybe even attended them. In either case, setting up an exhibit at a hair show is a great way to raise brand awareness for your salon and attract new customers.

The stylists at your salon can showcase their skills in a setting where you know everyone in attendance has a keen interest in your line of work by participating in hair and beauty shows. There will undoubtedly be a ton of potential new customers there!

Posting yourself as a market leader in your neighborhood will be made much easier if you have a ton of photos and videos from your exhibit to post to your website and social media.

2. Have a YouTube channel of your own

Don’t overlook the gold mine that is YouTube while everyone is preoccupied with their social media platforms! While producing videos can take some time, many salons still find YouTube to be profitable. After all, YouTube has a daily user base of close to 2 billion. We sense an opening!

For a wider audience (tutorials are always popular! ), try posting videos of your hair stylists creating popular hairstyles. You could even go one step further and create a step-by-step tutorial.

Also, don’t worry too much about your video skills—people generally prefer content that seems real and honest rather than “over-edited” with a lot of effects. Just keep in mind how crucial lighting is! Additionally, videos are far more successful than still photos at engaging viewers.

3. Posters in well-known locations

Print media can still be a useful tool for spreading the word about you, despite the fact that it could appear like a dated strategy. Knowing where they will be read and looked at rather than disregarded is the tough part.

Consider competing businesses that serve customers who are similar to yours. gymnasiums, dance studios, fitness centers, neighborhood cafes, hotel lobbies, etc. If you own a hair salon, you might wish to make a mutual client referral agreement with the nail shop in your community. Co-marketing is a fantastic strategy for gaining new customers. It benefits both of the firms concerned.

An excellent strategy to get the word out about your salon is to just walk around your neighborhood and speak to nearby businesses. The variety of businesses that permit poster posting might surprise you. With this strategy, it’s crucial to spend money on giving them a polished, beautiful appearance.

4. Support a charitable occasion

Finding a means to give back to your community can be one of the most fruitful decisions you can make for your salon. It will assist individuals in need and distinguish your salon from the competition for prospective new customers.

You should choose the method of giving back that best suits you out of the many available options. You might want to ask around to find out where you might be most able to help because every town is different.

One instance would be to work with the local unemployment office to provide free haircuts to those looking for work. A new haircut can significantly improve one’s confidence and help one stand out during an interview.

5. Make changes to your Google My Business profile (GMB)

Make sure you appear when customers search for nearby salons in your area as “salons near me” searches are increasing. Reviews linked to your Google My Business page appear alongside the search results when people search for your business on Google to find out more about it, schedule an appointment, or discover the address.

Verify that your address and phone number are accurate. Use your GMB listing to link to your most well-liked items and services. Fill your GMB page with positive testimonials from your customers. Five star reviews are, after all, effective social proof. So, make it a practice to solicit favorable reviews from pleased and devoted consumers. Send clients an automated follow-up SMS or email asking for a review. In your message, include the link to the GMB page.

Not yet created a GMB page? You’re covered by our salon SEO guidance, so don’t worry. Updating GMB is one of the best approaches in local SEO. By using local SEO services Sydney, you can also rank high on the SERP.

6.Promote a Lunchtime Package

Your customers are busy people, so a trip to the salon can be a much-appreciated break from the daily grind. Create and advertise a lunchtime express service package that is 30 to 45 minutes long, reasonably priced, and easy to use. Drop off flyers at surrounding establishments to promote your new package. After all, what could be better than slipping in a quick spa day in between appointments? This service will be well-liked by your customers, and it will be profitable for your salon.

With Timely, you can combine a single service or a group of services into a package that can be sold for a set (and frequently less expensive) price. Additionally, you can monitor package uptake and estimate how many have been redeemed over a given time frame.

7. Place Pay-Per-Click Ads

Be available when potential customers are looking for you. Make sure Google displays your salon at the top of the search results. You ask how? Make use of a paid search campaign. Be specific when setting up your search campaign. Since you will be charged every time someone clicks on your link, you should only expose your advertisement to potential customers.

For instance, choose customers that live close enough to your salon to walk there. You can even specify the particular words a person should type into a search engine. The services you provide in your salon may fall under this category. By being specific in your ad wording, you’ll raise the possibility that a visitor may choose to book with you after clicking your ad (and paying for it).

By Punit