Launch Your First Mobile App

Are you planning to create an app? What is the best platform, iOS or Android, for your app? What is your target audience? Finding answers for all these queries is essential whenever you start developing an app. For startup businesses, it is quite risky and expensive to develop and launch the app on both platforms. 

Most developers and businesses always choose to build an app on one platform, either on iOS or Android. Once they get to succeed with the first version, it becomes easier for them to start development for the second platform.

Professional custom mobile app development company play a vital role in developing a mobile app for your purposes. They help you know your target audience and get success with your mobile app.

We will open a debate between iOS and Android; both are the strong players in the market today. 

Platforms like Microsoft are left behind from the market share of both of these platforms. There is no third option available if you want to get success. However, choosing between both must be a wise decision, so we should get into the details we will describe in this writing.

Confused? Don’t worry.

This article will help you understand the differences between Android app development and iOS app development. By the end of this article, you’ll be able to take a wise step. Let’s start the discussion.

Know your audience – Build an audience-centric app

There are some basic distinctions between Android and iOS users. To frame a good app, you must understand your target audience before going for development.

Android has the biggest market share across the world. However, it doesn’t mean that iOS is left behind. In terms of spending, the App Store is still the dominator. Consider the demographics and geographic characteristics of your audience while deciding a platform for your app development needs. 

If you want to target a worldwide audience, then go for Android app development.

The total number of mobile devices across the world is predicted to reach 17.72 billion by 2024, a huge increase of 3.7 billion devices compared to the year 2020.

It seems unstoppable; therefore, why not move on with app developers to access this huge audience. The difference between the users of Android and iOS is not too much because iOS is also gaining huge popularity among the users. In the U.S, the number of iOS users is now greater than in Android.

Global market share

Recent statistics show that in 2020 the smartphone users that use Android device held a 74% share of the worldwide smartphone share, while Apple took over 25%. Android is the leading market leader for many years because it is utilized by more uses, manufacturers and brands than iOS. Don’t get stuck here!

We are not saying that it is Android; you have to choose. Don’t conclude right now. 

The market share plays a vital role in choosing between iOS and Android app development for your business. Both platforms offer unique features and functionalities to the users. 

With the huge number of Android users, the number of businesses by default moves towards Android app development compared to iOS.

Android vs iOS: Revenue

One of the biggest factors you should consider while deciding between Android and iOS app development is revenue. Revenue is vital to all businesses. Irrespective of the business size, revenue plays a vital role and shows success. 

Big businesses are free to go with both type of development as they don’t have cost issues; however, for startups and small businesses, the choice between both should be done wisely. You should choose a perfect development platform on the basis of potential revenue generated through the platform.

Android’s market share with 74%, iOS platform is in a dominant position in terms of revenue.

In 2019, Google Play Store generated $24.8 billion, while the iOS App Store generated $46.6 billion in revenue.

We can say that Apple’s iOS generates more revenue than Android. Play Store will require more time to match the revenue of the App Store.

Ease of Design & Development

Which of the platform more convenience to the developers while creating an app? Both the platforms offer different functionalities and features to developers for designing the app

The app’s design is one of the biggest factors that decide its success and acceptance among users. When it comes to designing Android apps, Google Material Design plays a key role in framing user experience. 

When we talk about coding the apps, Swift (used for creating iOS apps) is much easier as compared to its biggest competitor Java (used for creating Android apps).

The design and development of Android and iOS apps rely on the platform and skills of your selected custom mobile app development company. 

When you partnered with a professional company having experience creating applications, it doesn’t make matter the type of platform you want to use for your app development needs. Professional app development companies apply full efforts and skills in Android and iPhone app development.

When should you choose Android first?

If you want to cover the audience irrespective of their location, it is perfect to go with Android app development. If you need lots of customization elements, go with Android. There are lots of customization features and benefits you will receive with Android.

When should you choose iOS first?

If you are targeting an audience in a selected demographic and geographic location, then move with iOS. If you don’t time enough time to develop the app for multiple devices, iOS is the best bet. High revenue-generating capability makes iPhone app development profitable for businesses.

Final Words

The resulting facts of this debate are that both of these dominating platforms have their pros and cons. Android helps you reach a global audience, whereas Apple’s audience is more loyal and concentrated. 

To make a better decision between Android and iOS app development, you should know your core audience, business model, business components and vision.

Undoubtedly, to make a better decision between Android and iOS, you should also understand users’ behaviour and their needs from your app. 

Before you initiate the development process, communicate with professional mobile app developers. Without considering these points, it will result in a blind choice between iOS and Android.

By Nikunj Shingala

Nikunj Shingala is a CEO and co-founder at Webs Optimization Software Solution which is successfully delivering services in the realm of UI/UX design, web development, mobile app development, and enterprise solution. He’s enthusiastic blogger and his writing interest includes mobile and web development technologies, startup ideas and strategies.