Unleashing a whirlwind of creativity upon the world, Pavel Krikunov, a maverick of visual storytelling, has embarked on a riveting journey that spans across continents. Hailing from the icy terrains of Siberia, Pavel’s cinematic odyssey led him to the vibrant cities of Moscow, Istanbul, Paris, and beyond.
With a background as a cinematographer, Pavel’s thirst for artistic freedom and a deeper connection to the storytelling process steered him towards a groundbreaking career as a video creator. Fusing imagination with innovation, Pavel now stands as a visionary in the realm of short-form fashion videos for social media.
“It was a fantastic start, and working as a cinematographer helped me gain industry insights, experience, and an understanding of what I wanted to change. After a few years, I realized that I wanted to become a video creator. With all the experience and knowledge I gained in the film industry, I was able to become a successful professional in my field,” he said.
From conception to the final edit, Pavel orchestrates the mesmerizing dance of creativity. His collaborations with renowned brands like FC Dinamo, Apple, and Glamour magazine have left audiences awe-struck, and his viral videos have set social media ablaze.
“Another recent video of mine went viral as well. It was an advertisement for the British shoe brand LOCI. Although it was released recently, it has already surpassed 1 million views. In that video, I combined my skills in finding unusual perspectives with my editing skills, including seamless transitions, effects, and color grading. An example of this can be seen in the opening shot when the camera was inside the shoebox between two sneakers, and we saw the model open it from the inside and take out the shoes. The result was captivating and intriguing,” he said.
Pavel’s storytelling flair is a dynamic blend of vivid colors and bold camera angles. Wide-angle lenses become his brush, painting a canvas that challenges conventions and celebrates life’s imperfections. With every frame, he breathes life into his subjects, crafting an authentic connection with viewers.
“I would describe my style as dynamic and gritty. I love vibrant and acid-like colors and have a fondness for the aesthetics of film. I strive to find interesting camera angles, whether they’re extremely low or top shots. About 95% of my shots are taken with wide-angle lenses because I enjoy dynamic composition, and the distortions help me emphasize that. I often attach the camera to unconventional objects in the frame to find an intriguing perspective or focus on actors, like attaching it to their hand or leg.”
“I enjoy moving the camera and frequent rotations in all axes are part of my signature style,” he described. “I frequently utilize a 360 camera in my videos as it’s an excellent tool to view ordinary things from an unconventional perspective. I’m not a fan of neat and perfectly composed shots with a blurred background and smooth, calculated movements. I prefer capturing more life in the frame. If you’re running with the camera, and it shakes, that’s my style because it accentuates the energy and liveliness.”
Beyond the lens, Pavel’s creativity blooms in the editing room, where he weaves together the threads of imagination. The result is a tapestry of visual delights that leaves a lasting impression on hearts and minds. While his journey is marked by remarkable achievements, Pavel remains rooted in humility and a zest for constant exploration. For him, the creative journey is not a destination but an evolving dance of self-discovery.
With the world at his feet, Pavel’s future brims with boundless potential. His presence on Instagram continues to flourish, and exciting projects await their moment to captivate audiences worldwide. Pavel’s advice to aspiring video creators echoes his fearless spirit. Stay inspired, embrace experimentation, and cherish moments of rejuvenation. The creative soul thrives when nourished by passion and renewal.
In a world clamoring for fresh narratives, Pavel Krikunov stands as a beacon of innovation, an artist of unbridled spirit, and a true pioneer of visual storytelling. His journey of exploration and transformation inspires creators to embrace their unique voices and venture forth into the uncharted waters of creativity. As the cinematic voyage continues, Pavel’s name shall remain etched in the annals of visionary storytellers, for he is the architect of dreams and the maestro of visual symphonies.