Side hustles are now the new norm and they are here to stay. More people than ever are trying to get some extra cash to pay their bills and get the nice things they want. With today’s economy, bills are getting more expensive and everything else is following in their footsteps, so it is only natural for many people to look at other avenues of making money. If you have started a side hustle recently and are wondering why you aren’t getting any sales or enquiries, then it is because you haven’t marketed yourself properly. In this article, we will go through how to market your side fashion hustle, the right way.
Create A Website
If you are going to set up any type of side hustle, you are going to need a website. This is the only thing that you are going to need to make your little idea into a fully-fledged side hustle. Without a website, you will be considered obsolete and when you have competitors, you will be losing to them constantly. This may sound difficult, but if you were going to sell oversized men’s hoodies, for example, people are not going to buy from you if you’re just selling on Facebook ads, they want to see a professional, well-made website.
Use Social Media
Social media is a huge tool for your side hustle. As we said, don’t be selling on Facebook or any other platform if you don’t have a website. Social media marketing is what is going to make you money, but it is no surprise that you need to spend a little to make money. Firstly, you can just sell on your personal account, but once you start making some sales, you can make a new account for the business itself. The great thing about this is that you can target multiple audiences and even those who may not be your first choice.
Ask Customers to Market for You
There is no better form of marketing than word of mouth, so why not encourage your loyal customers to rave about your product or service for you? Those who have used your business will of course tell people about you to their family and friends. Exposure from testimonials and referrals is a great way to get more business. If you have positive feedback from your product or service, then get these people to leave you a review and tell their friends about you.
Offer Your Services for Free or Highly Discounted
This doesn’t sound profitable, but it can be if you let it. It can really bring a great return and this will result in you getting excellent reviews. More often than not if your customer is happy with what you have provided, then there is a very good chance that they will come back again. Remember to ensure everyone leaves reviews. With you offering a cheaper service, you may even find that you get picked up by various presses which will in turn result in more people coming to your website.
Make Connections
Networking is a powerful tool which makes it essential for your business. It’s not always what you know, but who you know, and unfortunately, this is all too true. By going to networking events, you can increase your audience and possibly even result in some extra clients. It can be hard picking up the courage to speak to new people, but if you are serious about making money from your side hustle, then you are going to need to speak to people. There are networking events, social media groups and much more to help you with the process.
It can be difficult setting up a side hustle, but if you follow the rules and make yourself loud, someone will hear you, so good luck!