How to Advertise a Virtual Event?

Virtual events are becoming a popular affair in this modern age. They enable businesses to maximize their global reach. Planning, advertising, and conducting a virtual event needs the same care and attention as compared to on-site events.

Once you decide to host a virtual event, the next step involves attracting the potential audience and exhibitors to serve the goal of the event.

Let’s understand how to promote or advertise virtual events to encourage active enrollment and participation.

Design a compelling landing page

A landing page is aimed to explain the purpose of the event and the key features involved to the interested attendees and exhibitors. It helps you deliberately describe why people should visit and take part in your virtual event. To make your landing page more engaging, consider including immersive graphics, professional images, and interesting clips of the speakers and workshop leaders.

To make it more informative, remember to include the following points on your landing page:

1. An exciting headline
2. Date & Time of your virtual event
3. Purpose of the event
4. A summary of your virtual event so the attendees know what to anticipate
5. Who are the speakers and sponsors of the virtual event
6. Frequently asked questions (FAQs)
7. Content & description that conveys your message
8. An engaging video to draw more registrants
9. Registration link
10. Secure payment mode

Use SEO to increase your search potential

The right use of effective keywords in your content can draw larger traffic towards your virtual event. Utilize a keyword planning tool such as Google Ads to see what are the most trendy keywords being searched by the people.

For example, if you wish to promote your ‘virtual conference.’ Then, search the keywords and relevant phrases, like virtual conference software, virtual conference platform, how to host a virtual conference, etc.

We all are aware of the power of the content. Therefore, make sure to insert the most search keywords in your blogs or articles. Recognized as one of the main pillars of a great inbound marketing approach, attracting attendees to your online event’s landing page can be executed by writing guest posts on prominent and official blogs. This is one of the most cost-effective methods to produce conversion on your landing page.

Use email marketing

Even after the introduction of various technological advancements and social media platforms, email marketing remains to be a powerful strategy in all sectors of business.

You can utilize an existing mail trail to send newsletters to your expected attendees and keep them notified about the forthcoming events. The idea is to have a constant flow of interaction without inundating their inbox. To make maximum use of the email marketing approach, consider including exciting imagery, appealing headlines, and exclusive offers and rebates for your virtual events.

Make the most of social media platforms

There are various ways to market your virtual event via social media. Once you announce your virtual event, make sure to post about the same on the company’s social media handles.

Corporations have been utilizing Twitter to advertise their events, services, products, and campaigns for several years now. This is why you should consider using relevant hashtags for the right recognition of your virtual events.

Hashtags are essential keywords or significant short phrases used to spread the word regarding your virtual event. Once people notice a tweet along with your hashtag, you can expect your event to see an uptick in acceptance. Do not forget to add sponsors and speakers in the loop.

You can also use LinkedIn and Facebook to post updates of your forthcoming virtual event to your followers. If you wish to level up your bearing on social media, think of paid promotion. LinkedIn and Facebook adopt web technology to keep a track of people who checked your event’s page but did not register. They further help in displaying ads to the same people through insight tags present on your website or the virtual event’s landing page.

Likewise, you can also use Instagram to post exciting images, videos, or boomerang using your event hashtags. You can also create stories with your event hashtags and ask the interested attendees to do the same that would contribute towards the promotion of your event.

Include your sponsors in spreading awareness regarding the virtual event

If you have received sponsors for your virtual event then you should think about how you can cooperate with them to expedite your marketing endeavours. Moreover, even the sponsors would want maximum participation to get qualified leads and build new connections.

Ask your sponsors to advertise the virtual event on their company website, social media platforms, etc to spread the word among the potential attendees. Send out emails to their subscribers or a guest post on their blog provided they confer consent Also, you need to ensure that you work intimately with them to deliver the messaging right.

Involve your speakers

The code to successful marketing is getting your virtual event recognized through every opportunity you get, either through online campaigns, word of mouth, or some print media platforms.

This is why including your specific guest speakers in your marketing strategy is also important. At times the core appeals of your virtual event that attendees would adore hearing, connecting, and interacting with are the speakers.

Issue a press release

For online events that are essentially B2B in nature, a well-timed press release can be a powerful means to spread the word swiftly.

When drafting your press release, remember to perform effective messaging. Describe the purpose of the event, indicate who the expected audience is, specify the date & time of the virtual event, and mention the names of sponsors/speakers. Also, don’t neglect to link the write-up straight to the landing page to obtain the drive referral traffic.

Advertising and organizing a prosperous virtual event takes time and endurance, but the outcome is well worth the endeavour. Just notch up the level of promotion about your virtual event to encourage attendee participation and contribute towards conducting a successful and memorable virtual event.