Go-To-Guide for Building SEO Strategy from Scratch

Building SEO Strategy from Scratch

“Google only loves you when everyone else loves you first,”- Wendy Piersall, an eminent entrepreneur, and professional speaker.

Let’s put forth an astounding figure – 91% of content on Google is invisible. Doesn’t that sound strange? But that’s the dark truth of the Internet. 

So how can you occupy a spot in the remaining 9%? That’s where our ingenious SEO experts come into the picture with a cluster of techniques and strategies to cut through the stiff competition. 

Building SEO Strategy from Scratch

Here, in this post, we’ll help you plan a winning SEO plan that can sustain unexpected Google algorithm updates, escalating competition, and industry fluctuations. 

Step 1: Know Your Keywords

Every SEO action plan is built around the relevant keywords, including one-word and long-tail keywords. This demands comprehensive research work using a keyword planner to understand user intent and filter down relevant keywords for specific pages.

For instance, if you are a pet food supplier, the potential buyers will be concerned about their pet’s health, the chemicals and byproducts present in pet food. Search the website for seed keywords, which will generate a long list of keywords that fit in your campaign when added to the keyword finders such as Google’s Keyword Planner.

But the job does not end there, and the list goes through incisive filtering to create a much sought-after list of keywords for different web pages.

As per the Hubspot 2018 report, 50% of the search queries are four words or longer, suggesting long-tail keywords cannot be overlooked when mapping keywords.

Seek the professional help of a competent On-Page Optimization agency to recognize the right keywords with high search volume and low competition.

3 Steps To Find the Right Set of Keywords

  • Use a Keyword Research Tool 
  • Find Seed Keywords 
  • Refine The Niche Keyword List
  • Determine the Strongest Competitor’s Keywords Strategy 

Step 2: Improve User Experience

In recent years, Google search algorithms have evolved to give high weight to websites that deliver quality user experiences across devices.

This brings us to UX, which is an intrinsic facet of SEO in 2019 as it serves the below-mentioned purposes:

  • Convert Traffic into Sales
  • Guide Web Visitors with What They Are Searching on the Site
  • Turn First-Time Visitors into Repeated Visitors
  • Tailored Experience For the Prospective Target Audience

But, now, the million-dollar question is how to match UX and SEO?

Here is the answer: –

  • Focus on Creating An SEO-friendly Website Design 
  • Call-to-action Buttons Are Imperative
  • Focus on Quality Content 
  • Improve Technical SEO 

Step 3: Linking to Authority Sites

The Worldwide Web comprises plenty of connecting links bridging a million websites and specific webpages. 

But do these outbound links impact the website rankings? Contrary to universal belief, the answer is “Yes.”

When an internet user carries out a search query, top search engines like Google scan the Internet database to put forth relevant results for each inquiry. 

This is where the outbound links come into play, and serve as an excellent metric for the search engines to determine the popularity of a given web page. 

Moreover, the greater the volume of links coming from sites with high DA would mean higher visibility over the SERP results. 

So, in a nutshell, the authority backlinks convey a positive message to search engines regarding the website’s relevance/specific web page.

  • Broken Link Building
  • Reverse Engineered Competitor Link Building
  • Do Some Outreach When You Have Big News or a Great Piece of Cont
  • Ask for Genuine Reviews
  • Search And Monitor Mentions of Your Brand

Step 4: Measure Your SEO Results

“Today It’s Not About ‘Get the Traffic’ — It’s About ‘Get the Targeted and Relevant Traffic.” – Adam Audette, Chief Knowledge Officer, Rug

You need not do because SEO is not an overnight magic wand; it takes time to come up with any perceptible results. 

When drafting the SEO strategy, ensure you set your expectations (short- and long-term strategy) and don’t be deceived if you cannot come across satisfying results. 

Typically, track the data obtained from various popular digital marketing tools such as:

  • Google’s Webmaster Tools
  • Ahrefs
  • SEMrush
  • Screaming Frog’s SEO Spider
  • Google Analytics

While fluctuations are pretty normal, the rankings will develop incrementally if you have a strategically precise SEO plan over time. 

In The End

Each day, 3.5 million Internet searches are performed on Google. Search engine optimization is not everyone’s cup of tea, so if you have little to no knowledge about SEO’s diverse techniques and strategies, it is a no-brainer to hire a responsible digital marketing services company.