In order to conduct a proper SEO campaign and get the traffic that you need in order for your online presence to be meaningful, you need to learn a thing or two about landing pages. You see, making people click on your link in the SERPs takes quite a bit of work but this is just the first step. From here, every single ounce of work counts, and doing everything right might be a first step towards significantly strengthening your brand in the digital environment.
With all of this in mind and without further ado, here’s all you need to know in order to start building perfectly optimized landing pages.
Start With Some Research
The first thing you need to do is start with some research in order to see exactly what you’re building toward. This means that you need to start by clearly stating the purpose of your optimization. Obviously, you want more traffic, when it comes to the landing page but you also want higher customer retention and more loyalty from your visitors. Other than this, you want the right tools to make a good first impression in order to set them on the path toward becoming customers.
The first step here is to figure out who you’re targeting. By knowing who your target audience is, it might become easier to imagine a link that they will actually click on. In order to boost your search organically, you need to combine marketing and psychology and commercial investigation intent will definitely help you out in this regard.
Then, you want to do your keyword (kW) research. According to Sydney SEO specialists, you need to understand both your audience and the algorithm. This is why creating a customer profile (that we’ve described in the previous paragraph), although important, simply won’t be enough on its own. You also need help from someone with experience in the field. At the very least, you need to find a proper research tool (a premium, not a free one) and start using it.
You also want to get started with your content, as soon as possible. It will take a while for your pages to be indexed and for your domain authority to reach the desired level. Now, seeing as how it was always bound to take time, you need to start working towards it right away.
Improve Your URL
The first thing you want to do from a technical standpoint is to improve your URL. There are a couple of things you want to do in order to get things going. First, if possible, try using keywords in your URL. This will drastically impact your click-through rate and provide you with a chance to attract more traffic.
Another thing you want to do is make sure that you don’t really use special symbols. We’re talking about symbols like &, $, or @. Even if you use spaces, you need to be aware of the fact that they’ll be converted into %20. This doesn’t look appealing to the users and, to some, it may even look a bit suspicious. So, it’s safer to just steer clear of it.
You also want to be consistent with your URL formatting rules. When dealing with several different pages, make sure to spell the same phrase in the same manner. You want to use slashes to separate folders, dashes to separate words, etc.
The length of the URL is also taken into perspective. You see, 50-60 characters are seen as optimal. Going for more than this will make your website appear less credible. Cut down words, even if it means reducing the number of used determiners and prepositions. Let’s be realistic, they’re necessary for the sentence to be grammatical but they’re not necessarily the form in which people are conducting their google searches.
Every now and then, make sure that you do a website audit (the simplest way is via a specialized tool) and check whether your URLs are dynamic or too long. While doing so, you’ll also have a chance to notice any broken links.
Come Up with a Great Title and Meta Description
One of the biggest problems with finding the right SEO specialist lies in the fact that this job requires both technical knowledge and quite a bit of creativity. This is best manifested when it comes to title creation.
You see, a title is a thematically important element of your page. It shows you whether you’re in the right place or not. This means that it can either make people stay or make them abandon your site in a matter of seconds. The latter will increase your bounce rate, which is one of the key negative SEO metrics, as well as one of the first things you’re trying to avoid in your landing pages.
Here, a couple of similar rules to the URL improvement still apply. You need to start with keywords, mind the length, but also find a way to give your audience a reason to stay.
Once this is done, you need to handle your meta description. This is a short paragraph that appears below the title of your SERPs. Now, it’s a common misconception that this has to fit the 150–160-character limit. The truth is that the limit is set in pixels but since figuring out the number of pixels is harder to determine without a proper tool, the majority of people use the character number as a reference point. Still, with the use of a tool, this becomes a lot simpler and more accurate.
A meta description is probably going to get a lot of attention, which is why you want to use your keyword, state your case, and give a couple of hints regarding the content. This is important since you actually want people to click.
Find a Proper Structure for Your Content
There are so many things you need to do in order to make your content SEO friendly. This will make it more appealing to your audience, as well as easier to index. The thing is that both of these things go hand in hand.
For instance, if you use proper headings for your article (h1, h2, h3, h4…), it will be a lot easier for your audience to skim through it. At the same time, it will be easier for the algorithm and crawlers to understand what’s going on.
Second, you don’t want your sections (separated by h3, h4, etc.) to be longer than 300 words. First of all, this type of content segmentation is looked kindly upon by the algorithm. At the same time, by breaking up huge chunks of text, you’re making the content more readable for your own audience. In other words, you benefit on both fronts. In fact, it might not be a bad idea to break the content into as many paragraphs as possible. This is also a huge boost to your page’s design, seeing as how it’s a cunning use of whitespace.
Other than this, you want to keep your sentences short. The majority of them should be shorter than 20 words. Also, you want to reduce the use of passive voice in your writing to a minimum.
In order to be meaningful, your content also needs to be organic, creative, and interesting. So, make sure to share meaningful and real stories that actually have something to do with your audience. This will increase immersion which will, as a result, increase page visit duration.
Keyword and CTA Implementation
One more thing you need to pay attention to is your keyword saturation. Sure, you want the algorithm to understand what you’re writing about and what industry/niche you belong to, however, you don’t want to push things too far. Using your main keyword 3-5 times and your secondary keywords 1-3 times in a text is more than enough.
Also, make sure that you go beyond the exact match. Longtail keywords may bring you more qualified leads, seeing as how it offers more specific descriptions. Also, as a piece of general advice, try to look for a simple-to-implement main keyword, so that you don’t have to break it down. when it comes to secondary keywords, everything goes.
When it comes to your CTA, everything matters. Having an inviting phrase is important but properly introducing yourself before presenting it is the most important thing. When it comes to boosting your CTR, even the shape and the colour of your CTA button can make a difference.
In conclusion
When making a good landing page, you need to make sure that everything comes together. Your general strategy needs to be solid, your technical SEO needs to be up to the task, and your creativity needs to peak.
Naturally, you need to take this one step at a time. In order to create your strategy, you need to know who you’re talking to, which is why research is a natural first step. Proceed with resolving technical issues and make sure that this is consistent with all your future SEO efforts. Also, remember that nothing is ever resolved for good. An SEO audit is a good idea even if everything is going according to the plan.
Punit