Check this, people in America do 315,000 searches every month for a plumber? Now, how many times have those searches led them to you? If very less, it is probably time to rethink your marketing strategy.
Digital marketing is one of the best ways to get leads online. However, it is also a tough task to conquer. Simply put, you have to be very responsive towards the trends online and adapt to the ever-evolving digital landscape. Your website has to be perfect; the online reputation has to be immaculate, then there is local marketing and social media; we understand that is a lot of work, and you would not parobably have the time to start learning digital marketing altogether. But you can surely start using the tips mentioned in the blog.
What should constitute your digital marketing?
It is very important to define the focus areas. It is necessary as it allows you to stay alert of any inconsistencies found in the system. It allows you to manage these very important parts of your digital presence well and revamp your business online. So, let us begin.
- Web Design
- SEO (Search Engine Optimization)
- PPC (Pay-Per-Click)
- Email Marketing
- Video marketing
- SMM (Social Media Marketing)
1. Web Design
By now, we are sure we are not the only ones that are suggesting you make your website fast. It is very important that your website opens within 8 seconds (this is the maximum). The speedy networks have made people highly impatient. They are no longer putting up with the loader that will takes minutes to open up the website.
Having said that, people are also no longer searching for your services on the desktops either. They are using smartphones, and you have to optimize your website to meet the standards. If you are going for website development, choose a responsive theme, and if you are going for a custom website development, be sure to check the responsiveness of the website on the devices, be it desktop, smartphones, tablets, etc.
Another important thing, you have to make the navigation on your site frictionless. It should be smooth, modern, and built by anticipating all the needs.
Lastly, think about all the necessary features. And don’t forget to use SEO-friendly technology to build the website; it helps you a ton. Optimize images, add a sitemap, make sure the technical part is well done, such as adding title tags and meta tags, and you are all set to go to the next step.
2. Search Engine Optimization
One of the most powerful ways to generate organic leads, but also one of the toughest to achieve. If you have been reading a lot about SEO, you must be aware that website performance is also a part of SEO. A well-structured website has a high chance of getting ranked up when compared to a slow website with no proper structure.
It is important that you focus on the right keywords and use them wisely to get benefitted the most. Google has changed its search algorithm, it updates it every year, and it is in an attempt to provide a better browsing experience to the users. It helps it provide better search results to its users. It would require you to comply with those guidelines and put immense effort to rank high up on the keywords to be in the top 10 search results.
Down the line, play smart. Plumbing services are usually used locally. So, use local keywords. For example, if you are from Riverside, California, rather than using Emergency Plumber, use Emergency Plumber. People searching in Riverside for emergency services would get you in the search results. Optimize your Google My Business Page, and add reviews on Google my business and other online listing platforms.
Another recommendation is to keep a close eye on the SEO practices of your competitors. It would help you learn a lot and use their strategy against them.
3. PPC
Wondering, how to generate faster revenue? Go for PPC advertising. Pay-per-click advertising or PPC allows you to immediately come on the first page results of Google. It allows you to control your visibility and generate quality leads.
Also, you can really use Google Local Services Ad Programs. The local services ads are pay-per-lead ads that help you put your website on the top of the search result page. All you have to do is, enroll in the local service program and sign up to get verified as a google guaranteed plumber.
It is going to be a rigorous process, but trust us, it is worth it. Once you get approval, you would become a part of the local services and can set up your own company profile. Now start creating your ads and run your ads. You would receive local leads on your phone from local services.
We recommend going for a local service ad program as it gives you quality leads. Google even refunds you money on unqualified leads. And running a PPC advertisement requires some experience; it involves keyword bidding and so much more.
4. Email Marketing
Email marketing gives you the maximum return on investment of all the other digital marketing avenues. It is because it helps you create a better bond with your customers. The world has changed drastically; people believe in quality than quantity. If you want to cherish business relations, go for email marketing.
Now, plumbing and email marketing might not sound good together, but it surely works amazing. It helps you generate leads, and you can show how you prioritize your customers and the new deals or offers on maintenance. There are so many ways creative ways to engage a customer and get a service call from your customers. Email marketing helps you stay with your customers all throughout your business journey.
5. Video Marketing
People have increased their appetite for video content. One-third of the online activity is spent watching videos, and you can really use it.
As a plumbing contractor, you can make a working video and publish it online on social media. It would allow you to increase engagement on the social media platform, allow you to get more leads online, and also gives you’re a brand identity.
But you can use a tip or two here. Remember to keep your videos short, make sure to learn a few editing tools to keep the video experience crisp, and use the videos also on the website. People really love to watch reviews in the video format next time.
Another benefit of videos is you can use them in your blogs. People usually don’t understand the technical jargon of the plumbing industry, but they do want to see the videos and images that can help them identify problems they are facing at their home to explain you better over a call.
6. SMM
Social media marketing or SMM is our last stop. Whether it is Facebook, Instagram, Linked In, or YouTube, be sure to make your presence known.
Social media is an ever-growing community. And you can use it to make some conversation with people. People check websites, social media, service review sites before giving you a call. It helps them make better decisions. If you miss on to that, you are giving a major competitive benefit to the competitor that is doing it. So, the choice is yours.
Wrapping up
Hope you enjoyed the blog. We have shared some good tips to help you market your plumbing services business better organically and inorganically. It would allow you to see some potential lead generation from the online avenues. Also, do share your views on our blog; we value your reviews the most.
Punit