Personal Training Marketing Ideas

You might need to find out whether working with a personal trainer can help you reach your fitness goals. Personal trainers work one-on-one with you to develop an enjoyable training routine, assist with technique, ensure you safely use all your muscle groups, and more. 

They will also help you work out and implement other lifestyle adjustments to achieve your fitness objectives. Personal training has adopted digital transformation the way that everything else has. To direct and improve your fitness routine and support your fitness goals, you can utilize the best personal trainer app from wherever you are.

Personal training is a rewarding career and is one of the most effective ways to make a living. While it can be lucrative, it is difficult for personal trainers to find new clients. To increase your client base, you must devise creative ways of marketing your services. If you are looking for new marketing ideas to get more clients, this article is for you. 

1. Customize your personal training website 

The first thing you should do is build a trustworthy website. Your website should be simple to use, mobile-friendly, and available on all platforms. Additionally, consider using a blog or newsletter as part of your marketing strategy to stay in touch with clients who might have moved on from the gym but still have an interest in health and fitness. 

You can use social media platforms like Facebook and Twitter to promote your personal training business and generate new leads.

2. Create a newsletter 

One of the best ways to market yourself and your services is by sending out a regular newsletter. This will allow you to share information with your clients while giving them a reason to stay connected with you (and hopefully come back for more).

Here’s what a well-written personal training newsletter could include:

  • An introduction that explains who you are and what you do.
  • An update on any changes or new developments in your business.
  • A call-to-action asking readers to subscribe so they can receive future newsletters if they haven’t already done so. The signup form should be easy for people. It shouldn’t require personal information other than an email address where they can be contacted by email. 

3. Make a referral incentive program 

A referral incentive program is one of the most effective ways to increase clientele. It’s a way for personal trainers to give their current clients an incentive to refer their friends and family in exchange for a discount on their services.

Several companies offer referral programs, usually with two tiers: free and paid. Free programs allow participants to sign up friends or family members as new clients and then be put on the first tier. Paid programs enable participants to receive cash or prizes when they refer another client. You can also offer both options!

4. Offer a free trial or taster session

Offering a free trial or taster session is a great way to get new clients. You can use the time during the trial to explain your services, show off your portfolio, and see what kind of person you’re dealing with.

It’s important to clarify what’s included in the service before offering it. This will help keep expectations realistic for both parties involved. Some people think they are getting unlimited membership but are surprised to find they aren’t able to use it at all times or locations without paying extra fees.

5. Use a personal trainer app

Without having to set aside time to travel to the gym, you can provide your customers with a personalized fitness regimen that is catered to your specific objectives, preferences, and schedule using the best personal trainer app. 

These apps offer on-demand videos to supplement your training regimen in between live sessions and nutrition and health counseling. Additionally, these apps give you the option to manage your environment. You’ll draw in more customers if users can access your training app from any location.


You need to use different digital tools for marketing yourself as a personal trainer in the digital age. Social media is a great way to get your name and more clients. Use social media like Facebook and Instagram to show off your work with clients, ask people questions about their fitness goals and make them aware of what you do. The given personal training marketing ideas might help market your business effectively.

By Punit