In the world of advertising, there are moments when a commercial transcends the ordinary and becomes a masterpiece. Such is the case with the Kohler Moxie Handshower commercial, starring the industry-leading Dancer Pauler Lam. This visual spectacle, choreographed and performed by Lam, has not only captivated audiences but also become a symbol of resilience and representation.
Born and raised in Mt Druitt, part of the Western Suburbs of Sydney, Lam’s journey to stardom is a testament to dedication and talent. A professional dancer with a background in hip-hop and breakdancing, his unique style has set him apart in the dance world. It was this distinctive talent that led him to Los Angeles, where he has since become a celebrated dancer and choreographer, performing alongside superstars like Ariana Grande, Eric Nam, and Ellen DeGeneres on her Emmy award-winning talk show.
“I love being a professional dancer because it fills my soul with joy and makes me so proud of what I have achieved. I fell in love with it at an early age, and to be able to make a living off of what I love doing is a huge blessing. I get to perform on big stages in front of thousands of people around the world and share my love and passion with them. Being on stage and performing is as authentic and honest as I can be and the happiest place for me to be,” says Lam.
The Kohler Moxie Handshower commercial presented Lam with a unique opportunity. As the solo star of the commercial, he was not only required to perform but also to provide the choreography, showcasing his diverse dance skills. The project resonated with him for multiple reasons. It was a chance to collaborate with a globally recognized brand and to shine as the lead, embodying the essence of the product.
The creative process behind the Kohler Moxie Handshower commercial was a collaborative endeavor, with Lam working closely with the client to craft the perfect choreography. This all took place during the pandemic, a time when the entertainment industry had slowed considerably. For Lam, it was a welcome opportunity to exercise his creative muscles and contribute his dance expertise to a major advertising campaign.
The commercial itself was a visual feast, shot at the Kohler headquarters in Wisconsin. Lam, the star of the show, was flown out, provided with a rental car, and accommodated in a luxurious hotel. It was a testament to his journey from humble beginnings to international stardom. The commercial, set in an actual open shower with multiple colored lights, was a technical marvel. Lam’s dance moves, which included footwork, popping, locking, and hip-hop inspired movements, were perfectly complemented by the stunning visuals.
The commercial’s significance extended beyond aesthetics. In a period marked by Asian hate crimes in the USA, Lam’s role as the lead in a global commercial held profound meaning. His representation as an Asian male in a prominent advertising campaign was a statement of pride and unity for the Asian community.
The success of the Kohler Moxie Handshower commercial has been nothing short of phenomenal. It has been broadcast around the globe, captivating audiences in the USA, Malaysia, Singapore, Vietnam, Thailand, the Philippines, and China. For Lam, it’s not just an achievement but a testament to the power of dedication, talent, and representation. For those looking to follow in his stunningly choreographed footsteps, he offers some wise words.
“My best advice for those looking to pursue a career in dance would be ‘fear is temporary, regret is permanent’. A lot of people have said to me that they wish they could do what they are passionate about and my response is that they can, they just have to really go for it. It obviously takes a lot of hard work, persistence, training, and maintenance. But it’s so worth it to be doing what you love,” he concludes.
If you haven’t had the chance yet, you can check out Lam’s captivating dance moves in the Kohler Moxie Handshower commercial here.