Mailer boxes are an excellent option for packaging larger products or even dozens of little products; for example, many subscription boxes choose to do. The primary objective of mailer boxes is to safely and securely deliver products to customers; however, it can also be used as a useful marketing tool for the brand even before the consumer sees the products inside.
What are the mailer boxes?
Custom Mailer boxes are the perfect choice for subscription box businesses and eCommerce brands as it is their purpose to store and send products.
Its interlocking flaps make the collection process much more comfortable and keep the box secure without any adhesive tape to seal the package. Another primary reason it is the perfect choice for many subscription box companies is that its double-sided walls make it more durable and resistant to transport than other types of paperboard packaging boxes.
Here are a few different types of mailer boxes that are available in the market:
- Standard mailer boxes with wings are one of the most common types of mailer boxes in the market.
- Mailer boxes with an adhesive and tear strip: adding bonds to mailer boxes for easy sealing and the tear strip concedes for easy opening.
- Mailer boxes without wings are more like the standard mailer box, still without the side’s wings.
Which version you choose depends on what look and feel you’re going for and functionality.
Design of Mailer Boxes
Well-designed mailer boxes can help enhance the consumers’ purchase experience and even pivot your buyers’ attention to your products inside. By doing this, the design of the package plays an important role.
Luckily, there are plenty of options for customising your mailer boxes to express your brands’ personality fully!
Further, you will find a list of ideas you may want to take inspiration from when it comes to designing your custom mailer boxes in UK.
- Use Kraft as a material
Kraft is a popular add on due to the convenience it brings when it comes to a different and unique packaging kind of products. It is also environmentally friendly because it is made up of high-quality pine materials and is entirely recyclable. In addition to being safe for the ecosystem, it is durable and sturdy enough to preserve and transport products that are inside them safely.
- Use custom inserts
Custom inserts come in handy when a product requires to be held in one place and give your packaging an extra layer of protection. Some products, such as cosmetics, maybe fragile so such packaging would be ideal.
You also need to customise inserts according to the size and shape of the product as well as the dimensions so that your product is appropriately intact within the package.
- Add Stickers
Another great way to add a personalised touch is through adding custom stickers or prints- either in the form of a seal on the box or as an informational label on the surface. Such stickers can provide great artistic appeal in addition to instructing consumers about the brand, product, and usage if used as a label. However, such you can fulfil such objective with the help of custom prints.
Many businesses also consider adding a few diecut stickers inside for customers to stick on their items in the form of a memorial or souvenir gift from the company.
- Fill the Void
Mailer boxes are like a blank canvas that enables you to design them as you please. With six unique sides to the box, there’s a lot of space to translate your creative ideas onto. This could range from writing down a personalised message for each of your consumers.
Moreover, you can also use it to printing your brands’ name and a slogan or even printing some graphics that show your brand is using sustainable packaging? If you are among the excellent brands, why not let your consumers know!
While some may go for intricate and attractive designs that make your packaging box stand out, others may prefer a bit minimalistic design such as plain kraft or white. A simplistic decision would be perfect for those looking to communicate their brand values that correlate with minimalism and integrity, or for those who want their consumers’ main focus to be on the goods inside.
- Print on the inside of your box
Try making use of the inside of your custom mailer boxes wholesale to introduce other products offered by your brand. Moreover, provide relevant information regarding the buying or usage of your products as it is a great way to maximise the value that you deliver from your product and packaging.
With all this newfound understanding, you will now be able to decide if mailer boxes are suitable for your products or not. If so, how you want to go about design and customise it to suit your brand image.