In this current era of digital marketing and globalization, it has become more plausible for individuals and businesses to increase their revenues by several notches.
Although the internet has helped bring different parts of the world together at the same level, many still stagger in the dark concerning the benefits they can enjoy from this new era.
One such platform is YouTube, with which people can not only enjoy an immersive entertainment experience but can also earn from this social media channel.
Over time, the YouTube network has grown and diversified to an extent where the number of vloggers is increasing exponentially every day.
If you look at the top YouTubers, you will realize their income from this platform is in the millions. Looking at the numbers, the first question that pops into your mind is how do they earn such a high amount of money by simply posting videos on YouTube? YouTube is not just a place where you are meant to post some videos, and in turn, you get money.
Had it been the case, everyone would have been millionaires by now. So, the question remains the same – how can one earn money from YouTube, and how much does one get paid for their videos?
Since this is one of the most confusing and baffling questions, we have described here some of the major facts that will help you understand the revenue process at YouTube. Yes, it can be quite difficult for amateurs to grasp the process. But once you have a good guide by your side, it won’t be difficult.
What factors impact YouTube monetization?
Before discussing how much you can earn from YouTube or How much YouTube pays you per view., you should know the factors that affect the entire monetization process.
Without knowing these, you won’t be able to get a good idea about the revenue system and which areas to work on to increase your earnings. Since the competition on YouTube is super high, you need to brush up on your knowledge so that you won’t have to face any difficulties or problems in earning money from this social media channel.
Knowing these factors, you can increase your YouTube channel’s awareness and earning potential and evaluate how much YouTube pays per each view.
Keeping this in mind, we have discussed some of the common factors that will impact your revenues from YouTube. d
YouTube video quality
The earnings you can make on YouTube will depend on video quality. For instance, let’s suppose you have made two videos about the same event. Video 1 has blurred and distorted images, hence not being able to depict the entire story you want to portray.
On the other hand, video 2 has been edited and has exceptional quality with proper sharpness, brightness, contrast, and color saturation. If you post these two videos to earn revenue, the main source will be the second video.
This is because the second video has higher quality than the first, and it meets the standards of this social media channel.
Content subject
Another crucial judging factor of the revenue you can earn is the content subject. YouTube is a social media platform, and therefore, you will have a huge audience base. On the one hand, it is remarkable because you don’t have to search for the target audience, unlike other platforms.
However, it would help if you worked on your video subject to ensure your viewers are not disappointed in your work. While the task is not so easy, you will get stuck in a desperate position if you do not pay attention to it.
Earning revenues as per expectations isn’t possible if you do not produce videos with a subject that appears to be relevant compared to the target audience.
Subscribers
One of the biggest factors that will impact your earnings on YouTube is the subscriber list. The higher the number, the more your earnings will be. Earning subscribers is not easy, especially when your channel is based on a highly competitive domain.
If you want to increase your revenues, you should work on the subscriber list so that you won’t have to face any more hassle later on. Some of the ways to grow your channel are:
- Divide the total number of subscriber goals into several sections and assign a time.
- Create valuable and purposeful content so that you can easily attract more viewers.
- Promote your YouTube content and urge viewers or listeners to subscribe to your channel.
- Bring content frequently to keep your viewers or listeners engaged.
- Do not forget to add the subscribe button to the video.
- Ensure to check what type of videos are most subscribed.
Viewers’ responses and feedback
Like your Instagram profile depends on the likes and profile visits you received, YouTube earnings will also depend on what your viewers and listeners are thinking. For instance, if the feedback from your target audience is good enough and satisfactory, you won’t have to worry about getting a hike in your revenues. But, on the other hand, if you receive negative feedback, it may harm both your subscriber list and the revenue drastically.
Popularity
Ensure to take your video channel on YouTube to a new height to avoid having to worry about earning the desired income from this social media platform. You won’t be able to get fame overnight, so you should work on the factors that impact your popularity. For example, relevant content with an understandable and appealing presentation will attract more visitors.
Similarly, if you make some collab videos with popular YouTubers from the same domain, you will automatically come into the limelight. Once you become famous, more revenues will start flowing into your account, ensuring you can earn a living from this social media channel.
Video running time
The last factor your YouTube earnings will depend on is the video length. To start earning, the minimum time frame of the content needs to be thirty seconds.
You can post quite long videos, but it would be better to start with shorter ones to understand how to grow your network. But this doesn’t mean the pay per video is directly proportional to the playback time. If you think this, you are walking in the wrong direction because the earnings will depend on all the factors mentioned here. So, it would help if you gave equal attention to all the factors.
Pricing model to choose for YouTube video monetization.
Usually, you will be allowed to choose from two different models cost per click and cost per mile. While both have proven to be extremely effective, you still need to work on understanding which will draw a higher revenue.
These two models are crucial because they depend on advertisements and paid traffic. So, it would help if you learned more about their differences so that the choice can bring ineffective results.
- CPM or cost per mile: CPM is a new pricing model where you need to create an advertisement of at least 30 seconds. Once this is included in another video, YouTube will calculate the charges based on every thousand views. This process is highly cost-effective, owing to the customizations available on the platform. Apart from this, you can choose which videos you want to target with the advertisements so that you won’t have to deal with extreme views or clicks.
- CPC or cost per click: Considered a more traditional form of promotion, cost per click is used when advertisements are wrapped around the videos. Although there is no time constraint, in this case, you need to pay more which is why you should consider this option only when you already have a source of income.
How much will you get paid for 1000 views on your videos?
The first thing that you need to worry about is the relationship between 1000 views and the earnings you will have for that. For every advertisement, YouTube app has set the price between $0.01 and $0.03. The average earning one can have per video is $0.18, which is the most common valuation. However, these prices are set against one view.
So, if we consider 1000 views on the video, you will receive $18 maximum. The beginning amount that will be transferred to your account is somehow between $3 and $5. To make the best out of these preset rates, you need to produce valuable and presentable content to attract a lot of viewers and witness a dramatic rise in your subscriber list. Although the task won’t be easier, proper strategic implementation will help you achieve the same easily.
Relationship between subscribers and revenues from YouTube videos
Just like we have described earlier, your YouTube earnings will greatly depend on your subscribers. But the question is whether your earnings will depend on your entire subscriber list or the new subscriber who prefers your channel. Unless and until you gain clarification on this particular aspect, you won’t be able to modify your channel and produce optimal views.
Now, subscribers won’t impact your revenues directly. Instead, they will make your channel more popular and might place it at the top results on YouTube. Over time, your advertisements will be included or wrapped around some of the top YouTube videos with millions of views within a very short time. This will give you added leverage for gaining either more clicks or views per mile.
Hence, your revenues will increase drastically. This is why you have to work on increasing your subscriber list so that you can come into the limelight and get more exposure. The higher the traffic inflow, the better the actions and hence revenues will be.
Number of views needed to monetize the YouTube videos
Just like the revenues depend on the pricing model or advertisements, you also need to consider the number of views you need to get on each video for monetization. Unless and until you have $100 in your AdSense account, you would never be able to earn money from YouTube.
This is why you should work on getting this balance into the account before claiming the money.
To do so, you need to sign up for the YouTube Partner Program. You need to follow a particular process to ensure you meet all the criteria to get paid for your advertisements. In the below section, we have briefly described the process.
- You need at least to have a thousand subscribers on your YouTube channel.
- From the past 12 months, the total public watch time against your channel and videos needs to be 4000 hours.
- You need to read through all terms and conditions and sign up so that you won’t have to deal with any issues later.
- You also need to have an AdSense account. It is Google-verified and required when you want to use YouTube for monetization.
- Your account should be reviewed and validated to incorporate the same within your YouTube channel.
When the advertisements are displayed through AdSense, you will receive 68% of the total revenue. So, you should sign up for this process only when you have enough subscribers on your list, and your videos are way more popular than expected.
Can you make money in some other way?
Yes, it is possible to make money from YouTube in other ways also, like:
- Affiliate links
- Merchandise
- Sponsorship
Although these are popular methods to increase your revenues, the market base is huge, so you should work on developing your content well. You won’t have to worry about getting the desired views and money.
Conclusion
YouTube has become one of the greatest sources of income in this digital era. However, it is not easy to reach that stage, especially when starting a scratch channel.
You have to overcome many levels to ensure you meet all requisites for getting money from your YouTube channel. For instance, you need to have a good subscription list, relevant content, videos with a playback time of more than 30 seconds, etc.
Once you meet all these conditions, you will see cash flowing into your account. As the minimum pay rate you can have is between $3 and $5 per view on youtube, you won’t have any problem earning a hefty amount.
Author Bio-
Gourav Sharma is a Digital Marketing Executive at Arka Softwares, a leading web & mobile app development company in Dubai. He has 4 years of experience in the Information Technology industry. He spends his time reading about new trends in Digital Marketing and the latest app development technologies.
Krishan Jangir