There are plenty of companies exhibition their products in the trade shows and attracting customers’ attention along with getting engage with them to sell products. Just look at the advertising methods they are applying at the trade show while others are also doing the same thing so what? An attendee where should go and how he distinguishes the brand while all are doing the same way of marketing. This is the time to stand out alone out of the competitors. Here take instant action and make some strong and innovative strategies to work on.
There are many ways to promote products like promoting with creativity, make your trade show presence, leverage social media to promote your presence, make use of location-based service, generate buzz about the trade show internally, create a targeted offer for the trade show and create a QR code to generate leads & trace engagement.
Here we are discussing 5 ultimate ways to exhibit products at the trade show.
1- Promotion all About Innovation
It would be better if we conduct a brainstorm and get a unique idea to promote our products on trade show so that a brand got what it was expecting before participating in the trade show. Introduce new gadget familiar with the product which is being promoted meanwhile held some competition and engage targeted audiences and present free promotional gifts to them. These types of activities and call to action ideas will generate some extra leads for our brand and let the name of the brand into the mind of the customer after that it would be a referral leads.
2- Make use of location-based Service
Some marketers never care about the location of the trade show booth this is why most of the attendees got confused and lead the next to them, this step creates hassles for both customers and brand as well. Create a great promo on creating a Foursquare location for your booth, and set the exact location where you are presenting products so that your audience directly connects with the booths to buy or get information about the already used products.
3- Generate Buzz about the Trade Show Internally
Make sure, rest of the company that we are participating at a trade show along with cater all the products that can be posted with images, descriptions and special offers on each of the employee’s social media accounts. If it is a marketing team they must spread this message through their personal contacts and urge them to get engage this special trade show participation along with taking benefits from the offer.
It would be a great offer of the company employees if a brand offers them some special discount offers while their friends and family members purchase some products at the trade shows. They must have to visit the trade show booth, ask for reference of the employee, on another hand there you can put some extra incentive if some of the employees will lead more and more members to the booth.
4- Create a QR Code to Generate Leads & Trace Engagement
To be more specific and give a strong reason to purchase your products. You must generate a QR code so that the customers scan this code and this link leads to a page that provides a discounted offer. By downloading the discounted code each purchaser can be able to get the desired product by this promotional code.
5- Leverage Social Media to Promote your Presence
Today social media is giant in promoting any event or trade show now a day’s most of the social media allows you to create separate events so that you would be able to get engage all of your fans. After posting on social media keep engage with the audience and let them know how to visit this trade show event to buy or get information about the brand.