Use Digital Signage For The Hospitality Industry

The hospitality industry is amongst the fastest growing and advancing industries in the world. While hotel sales are important, competitive hoteliers are constantly looking for ways to improve the guest experience of the visitors. 

Ultimately, a good guest experience is on topmost priority for most hotels since it is the essence of hospitality. 

Along with the hospitality industry, technology is also advancing at a rapid pace. These technological advancements have gradually opened doors for the hospitality industry and brought digital signage into the picture. 

Digital signage has proven its worth to be a highly engaging and interactive tool that can work tremendously to improve the customer experience of the guests at the hotel. 

If you are clueless about how to incorporate hospitality digital signage into your hotel premises for maximum productivity, then this post is for you. 

Continue reading the blog till the end and you will get to know about the best use cases of digital signage for your hotel.

Best Ways To Utilize Digital Signage For The Hotel Industry

Display Real-Time Information

Utilizing digital signage is an impeccable way to keep your guests updated about the happenings or events in the hotel premises. For more impact, you can also leverage the tool to display travel information that the guests may have missed otherwise. 

You can showcase information on the change of flight/train timings, delays, latest schedules, etc. Your guests would appreciate this gesture and would stay up-to-date. 

Furthermore, you can even display details about the latest national or international headlines, and weather reports that can make them completely prepared before stepping outside. 

These may look like small gestures but they reflect the care and attention that you have towards your guests. 

For Protecting Guests

The safety of the guests should be of utmost importance and priority. Digital signage in the hotel premises can be used for displaying emergency alerts. A disaster arrives unexpectedly and suddenly without giving any prior intimation. 

Hence, it is crucial to stay alert at all times. In any such situation, you can instruct the guests about what to do. Just when the emergency strikes, you can instantly display information on digital signage about where to go next, the preventive measures to be taken, and various other crucial details. 

Engage Guests With Social Wall 

Along with digital signage, a social wall is another amazing communication tool that urges the guests to engage more. 

If you are new to social media wall, it is basically a collection of live or aggregated feeds collected from various social media platforms. 

The content can be created by the users of the platform and is in the form of photos, videos, gifs, reviews, tweets, etc. 

You can engage your hotel guests by hosting a fun activity in some locations of the hotel. It can be by the swimming pool, near the spa, etc. You can create a selfie area with a couple of props and motivate your guests to click pictures or record videos and post in on their social media handles. 

All the content can be aggregated in a unified form using a social media aggregation tool and displayed in the form of a social wall on digital signage. 

The guests would be amazed to see their content featured on the social wall whereas the other present visitors would be compelled to participate in the activity to get featured. 

Use It To Welcome Your Guests

Always remember that your guests have traveled a long way to reach your hotel and a good positive impression can leave an everlasting impact on them. 

Along with the welcoming drinks, you can also use digital signage to make them feel more relaxed. You can display stunning images of the hotel property, a birds-eye view of the exteriors of the property, or a vlog with a tour of the local city. 

Furthermore, you can add digital navigation to guide them through the route that leads to their room. Finding ways after an exhausting journey would be the last thing that your guests would want to do and it may lead to agitation. 

To avoid this, displaying digital navigation at the lobby area would help the guests to spot the location or their room easily. 

Upsell Your Services On Digital Signage

Digital signage works amazingly well to serve the purpose of upselling or cross-selling. You can do so by displaying the ongoing promotional deals on digital signage. 

You can place the digital signage in some appropriate place with catchy lines on some discounts on food, drinks, or other amenities. 

Closing Note

Digital signage works tremendously to help hotels to offer an amazing experience to the guests and increase their engagement. 

We have reached the end of the blog and you are now well aware of the significance and uses of this brilliant tool in your hotel premises. 

All you need to do is include it immediately, use it in the aforementioned ways and it will surely reap amazing benefits! 

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