6 Common Instagram Marketing Mistakes to Avoid in 2023

Instagram Marketing

Who would have thought that the arrival of a platform would change the entire marketing trend? 

It was 2010 when Instagram came into existence, and since then, top brands, entrepreneurs, and celebrities have taken advantage of the platform to engage their target audience. 

And thankfully, marketing trends adjusted to this change immediately. This is probably because humans are visual creatures, and they respond well to visual content. 

However, working on a humongous platform like Instagram can be overwhelming. And in such a situation, making mistakes is obvious. If you are one of those business owners who want to rectify their Instagram marketing mistakes, you have landed on the right place. In this blog, we have compiled a list of Instagram marketing mistakes and how you can get rid of them. 

Common Instagram Marketing Mistakes To Avoid 

As a good marketer, for each brilliant idea, there are twice as many mistakes. It is okay to make mistakes, but it is not okay to sit with them or be unaware of them. Have a look at the list to recognize the mistakes and rectify them. 

Creating Average Content 

What can be the most off-putting thing for Instagram visitors?

Average content on the grid. Creating average content is easy; it takes less time and less brainstorming. But it costs you your business. 

As a content marketer, forcing average content on your followers is not sustainable. If you want to be heard above all the noise of the platform, you have to know what differentiates good content from average content. 

The first step in creating good content is to know your audience. As a brand, you can create a buyer persona. This will help you gain a better understanding of your target audience. While at it, you can also scroll on the platform and peep at what your target audience likes. We recommend having a goal-driven strategy. For example, what do you want your target customers to do in the next two months? Do you want them to follow you? Or do you want them to buy a particular product?  

Having An Incomplete Bio 

Writing a bio for an Instagram account is one of the basic steps while creating an Instagram account. However, most businesses tend to either forget or consider this an unimportant step. 

Your Instagram bio tells your audience who you are and what you sell. Consider your Instagram bio as your 50-60 words sales pitch. Try to keep your Instagram bio short and simple. You should also add some relevant keywords to the bio. Relevant keywords will help your target audience to find you more easily. 

Ignoring The Analytics 

One grave mistake marketers make while creating content on Instagram is ignoring the data and analytics. 

Instagram has an inbuilt feature that allows you to access the analytics. If you have a business account on Instagram, you can go to the Professional Dashboard and have a look. 

This is one of the best ways to know who your audience is, when they are most active and whether they respond well to your content. 

This level of insight into Instagram can help you create amazing content that will drive your conversion and honest customers. If you still ignore the analytics, you shoot arrows in the dark.  

Using Wrong Hashtags Strategy 

Are you getting spam comments on your Instagram? It would help if you realized you were using the wrong hashtag strategy when you get spam comments and low reach on your posts.

As soon as a hashtag gets viral, people jump on the bandwagon to use the same hashtag, whether it belongs to their niche. But what they do not  know is that this will hamper their reach on the platform. 

Instagram indeed allows 30 Instagram hashtags on a post. But the recent report by Creator Studio has revealed that you should use 3-5 hashtags for a post. Try to keep these hashtags as relevant as possible. 

Not Embedding Instagram On the Website 

Most of the business owners do not wish to embed Instagram hashtag feed on website.If you are one of those business owners, you are losing social proof for your business, the chance of being in direct contact with your target customers, and so many perks. 

Instagram is a unique app designed to look approachable and raise brand awareness. When you showcase this presence on your business website, your target audience is more likely to trust your brand. Apart from that, it also adds up to your website as an engaging component. This further becomes a contributing factor to the dwell time of your website. 

To embed Instagram on website, you can use any social media aggregator tool. 

Not Using Reels Enough Or Not At All

Most business owners do not realize the importance of IG reels. They probably feel that IG reels are the stage for teenagers and stay-at-home dads. However, as per the report by Social Insider, through Instagram Reels, accounts under 5000 followers get the highest Instagram Reels engagement rates – up to 3.79% on average. 

Instagram Reels do not have a running time, this means any video you upload becomes an IG reel. But the best approach towards IG reels is to create bite sized content. As this type of content is entertaining and eye-catching at the same time, and is the best way to stay right in front of your target audience. To professionally appeal to your audience, you must balance looking useful to your audience and coming across as a sale-sy pitch. 

For starters, you can start by looking at the current reel trends. Have a look at what kind of content your competitors are making. Once you are done, you can create videos as much as you want. You can also highlight your customer experience in these videos. Such videos will help you in building social proof and credibility. 

In A Nutshell

Instagram is here to stay and slay; you need to harmonize your business with Instagram. It’s never too late to start rectifying your Instagram marketing mistakes. You can start by rectifying your Instagram bio, looking at the analytics, and opting to embed Instagram on your website. We recommend having a goal-driven strategy like famoid.com followers.

So what is stopping you now?

Go on, do an audit of your Instagram profile, recognize the mistakes and rectify them to slay in your industry.