There is an ever-increasing debate about the need for professional web developers today. The debate is primarily due to the ready-made website templates businesses can use for their websites. They need to download the template, install it and have a professional-looking website ready in a few minutes.
You can download premium templates if you don’t want your website to look like every other website. So, would you still hire a web developer or a web development company to help create a website? Most businesses would say no because it would help them save valuable resources.
They argue everything is available online. If they need changes in the template, they can ask the template developer. It would be more cost-effective than hiring an in-house web developer or a web development company. They can utilize the resources elsewhere, including business expansion.
However, we believe this approach is incorrect and unsuitable for businesses. There are numerous benefits to hiring a professional web development services provider. This article will list the top benefits and help convince there is still a need to hire experts over opting for ready-made templates.
Why Hire A Web Development Company
There are several benefits of doing so, including:
1. Industry Knowledge
When it comes to templates, there is only so much choice available. On top of it, the template developer may not have expertise in the niche. What we are trying to say is the template may not be ideal for your business. Secondly, if there is limited choice, you and your competitors will be more or less using the same template.
It can be challenging to differentiate your business from others. If customers realize your website resembles another, why would they come to you? They will argue if a business does not care enough about designing a unique website, why should they trust it? A web design company like unitedsol.net will have handled clients from different industries over the years.
They have knowledge about the complex requirements of each industry and what the target market expects. So, if you wish to have a unique website that can effectively cater to your customers, you must hire experts. With their knowledge and expertise, they can better meet your needs.
Another reason to hire experts is that they are cost-effective. When you compare the initial price of a template against hiring experts, the template is quite cost-effective. But there are hidden costs which businesses often fail to realize. First, the template may be old, i.e. not have features you must have for a website.
In that case, you must ask the theme developer to add the new features. They may turn down the request. Secondly, if the template is old, there may be security vulnerabilities and other shortcomings, such as not meeting new responsive standards. In either case, you will need to hire a web development company to fix the weaknesses.
It would be more cost-effective if you hire experts from the start. They will develop a custom website and integrate the latest trends at a reasonable price. If you hire the experts later, they will charge more. Why? They will first study the template, its code, and then develop strategies to fix the shortcomings.
3. Latest Trends
Web development experts are up to date with the latest web development trends. They will integrate these trends into your website, making it unique and interactive. You won’t need to make substantial changes to your website now and then.
There is high competition in the web development industry. So, to gain and retain customers, most companies offer free support for up to three years. You only get six months of free support when you opt for a template. If you need more, you will need to pay for it.
5. Search Engine Optimization (SEO)
Even though the developers claim the template is SEO-friendly, they are not, making it challenging to rank your website. In the case of a web development company, they understand SEO is a fundamental requirement of every website. So, all the design and development processes place SEO at the heart of every step.
On top of it, most web development service providers offer SEO services. You can get web development and SEO services from the same company, which is quite a relief. You don’t need to interact with multiple service providers who may have differing views which can complicate matters further.
6. Fast Loading Times
If your website takes longer than 3 seconds to load, you are losing the majority of traffic to your competitors. While templates guarantee faster loading times, they are not always up to the mark. There are numerous factors to consider when focusing on loading time.
A web developer may not have expertise in other fields. In comparison, a web development company employs web designers, web developers, social media gurus, SEO experts, and other professionals. With their collective input, your website’s loading time will be greater than any template.
7. Dependable Design
When experts design your website, they ensure all design elements are impeccable. It includes white space, responsiveness, color scheme, font, and all aspects of user experience. You don’t have to worry about out-of-place images, unreadable text, or too little white space.
8. Perfect Call to Action (CTA)
From the business perspective, you need to have the perfect CTA buttons to maximize conversions. You must manually place the CTA buttons in a template, which can be challenging. When you hire web development experts, they know where the CTA button will derive maximum conversions.
That’s not all. The web experts do A/B testing to identify the perfect places, meaning they do actual research to help your business. You don’t get the same benefits when you download a template.
It concludes our views on the benefits of hiring a professional web design company. We acknowledge that hiring a web developer can be costly for small businesses and individuals. However, with so much competition, many web development companies offer huge discounts. In other words, you can hire experts at reasonable costs.