The qualities of a business card:
Your business card should have an attractive look. It should hold the attention of your client in a compelling manner. It should make a statement about your business. The best business card is one that would not need you to do the talking. It should convey everything that you want to in the most professional manner.
There are different types of business cards for you to make a choice. Some of them are as follows.
- Business Card Single-Sided: This is the most common kind of business card you would encounter in the market. It can make a statement, no doubt.
- The back-to-back Business Card: Usually, you find these cards in countries where they speak multiple languages. Sometimes, the reverse of the business cards reveals a message as well.
- Laminated business cards: These cards have a great look and last longer than the normal business card does.
- Corporate Business Cards: You can authorize your staff to print business cards with the name of your company. In this way, they would be representing your Company whenever they exchange these cards.
- Transparent Business Cards: These are novel business cards having an attractive look.
- Premium Customized Card: This might be the most compelling one of all. You can customize the card according to your business. These cards have the capacity to make a telling statement.
Points to note while printing a business card:
Your business card represents you as well as your company. They have to make a lasting impression in the minds of the clients. Hence, you should avoid certain mistakes while printing your business card. You should take note of these points.
- Always assign your business card printing work to a professional who understands your business. It should be simple yet effective. Having a mystery business card can do more harm than good.
- Ensure that you print the business card of the right size. Having an oversized one can pose problems to your client for storing them.
- Use proper fonts and graphics. Avoid too much clutter. If required, you can always use the reverse side of the card to print extra details about the company.
Other methods of promotion:
Business cards are one of the methods of promoting your business. Having a great pamphlet design for your brochures is another way.
Either way, you should be able to impress your client. If you can do so, you have won half the battle. Your business acumen and customer servicing capabilities can take care of the other half.