Google lately captures Jibe Mobile, a cloud media firm for mobile operant, to aid them in introducing a carrier messaging standard called as Rich Communications Services (RCS) for smartphone users. The conditions of the deal were not revealed.
RCS is a hidden substitute for the declining Short Message Service (SMS) standard. Not like simple SMS messages, RCS faces more advanced features like emoticons, location sharing, group chats, and file transfer options. RCS has remained for numerous years, but it’s been considerably ruled by familiar OTT (over-the-top) smartphone messaging apps like Facebook and Whatsapp.
Superficially, lending in an ignored carrier-based messaging guideline looks like a different step rear from OTT messaging applications. But if we investigate widely, we can see why Google is approving this plan of approach.
Google lag behind in messaging applications
Even though Google controls the world’s largest smartphone operating system, it does forsake to bear an authority mobile messaging app to demand Whatsapp.
Google’s core media app is Google Hangouts, which is a platform that unites SMS, Internet calls, text messages, video chat, and instant messaging in a single entity. Google hasn’t revealed how many customers often use Hangouts, but tech site Tech2 implied that it’s much less standard than Facebook Messenger, Whatsapp, and other famous messaging apps. This is primarily due to Hangouts core user base is grounded in Google’s declined social investigation, Google+.
Facebook Messenger strikes 700 million monthly effective users in June. Whatsapp attained 900 million in September. It’s exactly what most of the consumers don’t send SMS messages or make use of Hangouts on a normal basis. This is a bad report for Google as those OTT apps depict experts in its environment that it can’t cast through data excavating or advertisements. Facebook’s Free Basics plan for upcoming markets is additional disturbing growth as making use of Facebook or Messenger doesn’t consider against a user’s monthly data restriction.
In what way RCS might boost Google’s site
RCS has been broadly ignored as a carrier-based messaging system that needs the collective help of hardware makers and telecom firms. Jibe shapes that method by administering RCS messages beyond the cloud, which says that there’s no messy “backend” organization for the carriers to take care of. Previously Google adds RCS unification to the frontend on Android, RCS texts can be easily brought over various receivers and bearers.
Google can then postures itself amidst smartphone devices and the carrier, which makes it head off RCS communications. That’s the similar mining plan of action Google worn with Gmail and some other benefits to advance its intended advertisements. Provided that Google can help carriers to broadly retrieve SMS with RCS, it could also change the old-fashioned SMS basis in Hangouts with a more recent messaging integration.
Google’s unexpected interest in RCS communications doesn’t mean a great deal in advanced nations, which broadly single out smartphone messaging apps. However, many progressing and rising nations with irregular Internet relations quite depend laboriously on SMS. If Google can put in place of SMS with RCS, it could object to Facebook’s Free Basics enterprise and fasten more factor mobile and first-time mobile app users to its environment.
Smartphone operating directors bordered to start RCS action
By the previous year, an examination at IMS World Forum in Barcelona states that most smartphone operant directors outlined to initiate RCS action by the edge of 2015. Anyhow, the greatest responsibility indicated by those officials was the strength to literally construct RCS, specifically when SMS ideas have become old-fashioned and OTT apps even have so much impulse.
Google could apparently contribute RCS messaging by grant bearer to organize a free Operating System messaging objective for all Android buyers. That would be a gaining site for both individuals. Google comes together with a large number of data and acquires a big messaging platform to question Facebook while the bearer makes money a little additional profit. Nevertheless, if Google evolves that apart, it’s not probable that folks will adhere to OTT messaging apps, which have an increase in the ability to acquire users.
Additional exposure for Google to stop up
Google has come out with a lot of disclosure recently. Its attempt to engage Facebook in social media collapsed, it hasn’t resolved how to challenge across Amazon in e-commerce, and Apple endangers to separate a huge portion of its mobile ad income by allowing ad obstructing delays.
Mobile messaging is still another defect and one that apparently can’t be simply established. Benefiting an ignored messaging standard is an appealing way; however it could be easily decimated by the primary smartphone messaging applications.
Google aims to implement texts and video chat platforms in Whatsapp
Google stated last week that its approach to reappear the messaging promises with two recent messengers Allo and Duo which can build text and video messaging and profit on competitors platforms like iMessage, Facetime and also Whatsapp.
The firm last week comment on Allo and Duo as the text and video messenger promises are called with creative features like an attached smart companion and machine research potential and a striking feature on video calls that will exhibit a live video survey of the caller ahead you can react with the video calls.
Anyhow, Google has also stated that there would be no end to end encoding by default on Allo and users need to go to the anonymous mode to safeguard them. Edward Snowden operates public warning consumers that Google’s agreement to exhaust end-to-end encryption by default in its Allo chat app is hazardous, and induces it dangerous and so it is better to avoid it.
Revealing the new apps Google outlines, Privacy and safety are essential in messaging, so pursuing in the footprint of Chrome, we build Incognito mode in Allo. Chats in Incognito mode will have enabled end-to-end encryption and sensible notifications, and we’ll persist to some new looks to this mode by that displaying that users can select when they need to go incognito and also displaying feasibility that an end to end encryption could approach soon.
Somehow, it calculates that the video call messenger Duo came completely guarded. We developed Duo with privacy and securities keeping in mind all calls on Duo are end-to-end secured. Allo works with the Signal protocol for encryption as stated by Open Whisper Systems and is the same protocol used by Whatsapp. It was formerly accused of not being so protected declared an end to end encryption by the previous month.
Among other characteristics, Allo is that it is located on the user’s mobile number and intensely combines machine learning, and adds emojis, stickers, Ink, and a new Whisper Shout attributes. Allo has Smart Reply built-in which is as similar to the inbox, so a user can behave to messages beyond classifying a single word. Smart Reply enrolls over time and will show a hint that is in your behavior, Google said in its tone.
Google has proved to combine its numerous other apps like Search, Maps, YouTube and Translate into Allo and into the discourse. With the help of Duo Google has proved to build a video calling app for Android or iOS and hopes that it can effort even on a slow frequency range. The new apps are anticipated to be announced soon and are earlier up on app stock for pre-registration.
Anand Rajendran is the Co-Founder and CEO of Nectar a well-known Software product development and Mobile App Development Company based in Chennai, India. He has extensive experience in building and leading innovative and collaborative software development teams to deliver major software applications like Scimbo – Whatsapp Clone Script. He loves exploring new things and sharing his knowledge with others.