Online Shopping

Shopping is an important part of our daily lives. Shopping is the word that brings a smile to our faces and pleases one’s mood. Shopping has been done since ancient years, but the latest technology has brought drastic changes in the past few years and changed the face of shopping. Now people do not have to wander from one shop to another for shopping, through the personal computer or mobile gadget you make purchasing sitting on your comfortable couch in your home. There are various stores that sell products of daily needs in our neighborhood markets. These real stores or markets are sometimes called traditional shopping places. In traditional shopping, one can be assured about the price and authenticity of the product while buying. The disadvantage of traditional shopping is, it is a great time-consuming task which is indeed a tedious and nearly impossible task for today’s tech freak generation.

What are online shopping sites?

Gone are the days when people would plan their shopping in the local markets with a long list of items and carry heavy shopping bags all way the home. In today’s techie world, everyone is busy trying hands at new gadgets, and progressing technology almost confines them within the four walls of homes and offices. In this scenario, an online store or internet store seems the best option. An online shopping site is a place that allows consumers to buy products or services directly from the sellers via the internet medium.

Online shopping vs Physical Shopping

When online shopping compared with traditional shopping, online shopping seems to provide extra convenience while traditional shopping can be time taking and tedious. In contrast, online shopping sites permit people to buy products of their interest anytime, anywhere with no boundaries between countries. Factually, these two mediums of shopping share the same purpose, which is buying items. Yet, there are some differences between them. The difference between online shopping and traditional shopping is authenticity. In order to attract more online buyers, the e-commerce marketplace makes an appealing advertisement of products, and some online shopping sites try to exaggerate the facts products. Whilst, most traditional stores understand their face value and goodwill in the market and try to safeguard it by not taking such steps to entice customers with inaccurate facts about the products. It is because real stores must have to display the products in front of customers in order to let them touch and feel the products. For example, when a potential customer steps into the store with the purpose of buying a product, the seller tries to avoid offering an inaccurate product to the customer. The advantage of buying things in the real stores is you can check the authenticity of the product and the disadvantage of buying things online is the products you buy may or may not be accurate.

Safety Measures

Some leading online shopping sites promise to provide authentic products to its customers. For those who think an online shopping site is unsafe while traditional shopping is safe, some e-retailers follow a tight safety mechanism to assure customers that their data or personal information like name, phone number, mail address, or card details are safeguarded. They also follow another mechanism like easy return policy, convenient exchange policy in order to give customer satisfactory service and to attract more online buyers.

There are people who do only physical shopping from the local market and they do not have an idea about online shopping. And there are also a set of people who have a mindset that only physical shopping is good but, as the technology reaching more people day by day common folks are gradually introduced to these electronic shopping places.

Cheap & Convenient

Online shopping sites make your shopping experience exciting as it allows you to buy products of your interest within your comfort zone and time giving easy logistic support. Some e-retailers from time to time offer the best prices for certain items that come as a delight to a digital buyer. Online shopping store reduces limitations. It is so convenient that you can shop at any time of the day and sit in any part of the world. For instance, you can easily visit the shopping website, browse through the page, and look for the product you wish to buy, fill the required details the website asks you to fill, place ‘your order, and wait for the product being delivered to you. Web shopping stores have a special feature like “Cart” or “Wish List” that prioritizes your purchases. Let say, you like some products but wish to buy them later, in that case, you can add them to the Cart from where you can directly place your order later. Generally, all the shopping sites impose additional shipping costs while shopping online, however, shipping costs are exempted when the number of buying items increases.

Shopping sites in India

More than 60% percent of internet users in India make purchases online. In the coming years, the percentage is expected to grow to 70% percentage by 2020. Hence, seeing the growing graph of digital buyers in Indian growing popularity of e-commerce in India, most of the top-notch online retailers of America having a good grip on the Indian online retail sector. Besides, some e-shopping websites in India are also carving a niche for themselves by bringing specialized Indian items on the global platforms i.e. online shopping sites. Some women shopping websites showcase the best, authentic, and pure Indian items like Indian silks and antique products and make them reachable to the world digital buyers operating from a single place. These women’s internet shopping places also focus on women’s fashion products listing from women’s clothing, women jewelry, women’s personal care products, etc. List of online buying sites offers almost all the daily needs, fashion, health & wellness, home & décor, beauty & Ayurveda products.

Conclusion: whether it is online shopping or physical shopping, shopping is happening and exciting for the customers only when it does not bite the customer’s pocket and saves consumers time and money.

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