Are you in the process of naming a business but don’t quite know where to start? Unfortunately, nobody can give you a definitive answer on the best choice of name for your business but by sitting down and asking yourself a series of key questions, you should be able to formulate a more suitable set of ideas that help to eliminate the definite non-runners.
Naming a Business – The Big 30 Questions
- What do I want to achieve through naming a business?
- What is the nature of my business?
- Can my business name convey the nature of my business?
- What solutions are my customers looking for that I could use when naming a business?
- What emotions do I wish to promote every time a customer hears my final choice of name?
- Who are my customers and how do I present my business name to them?
- Who can help me with naming a business?
- Should I hold a business name brainstorming session?
- Is the name I prefer easy to spell?
- Are the any potential misspellings I should be concerned about?
- Is it easy to pronounce?
- How does my identity sound when it is spoken over a telephone?
- Is the domain for my business name available?
- Does my name contain confusing acronyms or abbreviations?
- Is there good alliteration with my favourite choice of identity?
- Does the name clarify my business message?
- How do my team feel about the identity I have chosen?
- Have I named my business too generically?
- Could my business name be confused with similar identities used by my competitors?
- Does my preferred name invoke any negative feelings?
- Can I build a brand on my choice of name?
- If I need to, can my business name go international?
- Is there any component of the name that could cause offence in other languages?
- Is my location important enough to be included when naming a business?
- Will naming a business using my location restrict my future growth?
- Is my business name already registered?
- Is my business name already trademarked?
- Have I tested my business name by presenting it to my prospects?
- Will the name grow with my business?
- Will my choice of identity by outdated if trends or fashions change?
Using the Questions
When naming a business, these questions should be used many times over. Naturally, some questions will only be relevant once you have a shortlist of names available but others should be considered before the process even begins. Always have them available and refer to them as often as possible Adventure Group Names.
Not every question will be relevant to your own operation and some will have no definitive answers anyway. The important thing is to ensure nothing is taken for granted when naming a business because any mistakes you make today could be expensive to rectify at a later stage.
Sole traders, partnerships and even limited companies need great business names to ensure instant market recognition. The importance of identity and long-term branding makes for serious consideration during any operational start-up and many entrepreneurs take days, weeks or even months to conjure up a business name that they are happy with.
By sticking to tried and trusted methods, finding the perfect business identity shouldn’t be too difficult.
The Name and Job Method
Ideal for sole traders, the Name and Job Method is simple, solid and straightforward. It requires very little time, provides prospects with a clear idea of what you business is all about and works particularly well at a local level. All you have to do is attach your profession to your personal name and send it out there.
If, for example, your name is Paul Pearson and you work as a plumber, “Paul Pearson’s Plumbing” is a great business name that does exactly what it is meant to do. Note the alliteration; it’s a tactic used in many great business names all over Australia.
The Creature and Feature Method
Both fun and creative, the Creature and Feature Method combines the name of an animal with a key aspect of your business services. Consumers seem to have an instant liking of anything to do with the animal kingdom and if the creature you choose represents your business, the name should be more memorable.
If you run an express delivery service, “Busy Bee Deliveries” should work well. If strength and reliability are key business components, “Elephant Work Wear” will instantly appeal to customers. Even randomness and fun can work well in certain marketplaces and examples of great business names might include something like the “Chunky Monkey Kids Club”.
The Portmanteau Method
Perfect for modern enterprises looking for a future-proof identity, the Portmanteau Method dispels continued use of the same old words and phrases. Instead, it breathes new life into descriptive expressions that lock into the customer psyche by being memorable in their own right. Ideal for businesses with two or more key components to their services, this method straddles multiple concepts perfectly.
Words can be used in their entirety or they can be chopped to produce entirely new phrases. A plumber who specialise in boiler repair may choose “Boilerfix” as an identity. A business that supplies decals for the automotive marketplace might choose “Autographics”. Play around, have fun and see what great business names you can discover.
The One Big Word Method
Arguably one of the more difficult ways of coming up with great business names, the One Big Word Method is perfect for demanding respect, displaying simplicity and reinforcing authority. Search engines such as Google, Bing and Yahoo are great examples of trusted businesses that dominate their own market sectors using this method.
Be aware that you could find it difficult to find one-word domain names for this type of business name so imagination here is crucial. Coming up with new words is the most likely route to success and if your brand effectively, your identity doesn’t necessarily have to relate to your services at all.