Pick up your smartphone right now and search for online deals on fashion to get your hands on some chic clothes at affordable prices.
See, that’s what we wanted to make you realize! You did not even get up to grab your phone. Instead, it must be somewhere near your arm’s length. What does this indicate?
Undoubtedly, mobile phones and mobile tech have changed how users traditionally operated activities like shopping, banking, etc. Notably, consumer buying behavior has taken a considerable toll, and mobile commerce will continue to prosper in the future.
Many of you might have a question if mobile commerce or m-commerce is the same as e-commerce or not?
Well, it’s a yes and a no!
At some levels, they are similar, but there are other important things that will differentiate the two. For more details, keep reading!
What is Mobile Commerce or m-commerce?
Any monetary transaction done using a mobile phone is called m-commerce. Being an advancement to e-commerce, m-commerce initiates buying and selling products via a tablet or a smartphone.
However, this is not it!
M-commerce is a lot more than just buying and selling. Nowadays, numerous mobile trends are being introduced, which businesses must emphasize to integrate the same for enhanced consumer experience.
What are these trends? You’ll get to know later in the article but before that, take a look at the following stats and info for a better understanding:
- As recorded in the last six months, about 79% of mobile users purchased online using their smartphones.
- Nowadays, consumer’s buying decisions are highly influenced by the online approach because of the new mobile trends.
- One-third of user’s decision to buy a product is affected by looking at additional information using mobile phones.
Top Trends That’ll Dominate the Market in 2021
If you want to be the next popular name in the market, you must integrate a few in-demand mobile app trends for mobile app development. So, let’s begin!
1. Shopping Mobile Applications
The fact is not hidden that today, most people are using mobile devices to purchase products online. However, the ways these devices are being used are constantly changing.
Initially, online websites or mobile-friendly websites seemed like an excellent option for shopping, but according to tech’s changing dynamics, it is not sufficient anymore.
As per statistics, about 85% of consumers prefer using mobile applications in place of a website. Therefore, it is one of the straightforward reasons to build a mobile app for your business to improve the traffic that you derive. In fact, developing an app now will still keep you way ahead of your competitors.
2. Sales via Tablets and Smartphones
With mobile shopping gaining a tremendous popularity, sales via smartphones and tablets are likely to dominate in 2021.
Did you know?
An average purchase using the mobile app is $102 as compared to $92 using a website.
Smartphones dominate the overall sales of a business; therefore, by the end of the year 2021, it is expected that mobile commerce sales will rise to $221.2 billion.
3. Click and Order
Do you know the reason behind shopping cart abandonment?
Each time consumers fill their cart and proceed to buy, the website asks for customer details like the customer’s name, address, phone number, etc.
While on the other hand, the cart abandonment rate for mobile apps is just 20%. It is because mobile e-commerce apps store the user’s information for as long as they make changes to the same. Therefore, it turns out to be a lot less work than the traditional method.
Now, customers can add to the cart and buy without entering any information, which is a win-win scenario.
4. Using Voice Assistants
Undoubtedly, voice assistants like Alexa and Siri have gained immense popularity over the past few years. It comes down to the conclusion that voice search can help your business push sales, making it a pro for both: customers and the industry.
Initially, voice assistants were only put to use for searching music or checking the weather. However, this year, voice search has highly affected the e-commerce market and is likely to rise to $40 billion by 2022.
The bigger question is, how do users use voice search for shopping?
According to research, about 55% of people use voice search for searching a product. On the other hand, about 22% of people make a purchase using the same.
If you’ve just begun integrating new mobile trends in your mobile application, optimizing a voice search feature will be a good start. However, you must plan on adding the voice shopping feature as well.
5. Chatbots: Maintaining the Relationships
There’s a low chance that the users might not have encountered chatbots while using apps for one or the other reason. This is another big objective to integrate the tech in your mobile app because it makes your job easier and maintains a relationship with the consumer.
It’s not unusual for customers to seek assistance while shopping online. Therefore, what’s better than receiving help from the app itself. Answering customer queries instantly is not only a benefit for the users, but it’ll save a lot of business expenses.
Conclusion
It is essential to mention that mobile trends are here to stay for a very long time, and adopting the same are a necessity to survive in the growing competition. If you’re an e-commerce store owner, keeping a close eye on mobile trends should be one of your top priorities.
Punit