Startups are living and dying these days because of the clicks they get. If your website is not search-optimized, customers will not find you, much less buy from you.
But SEO is continually changing, just like the internet on which it runs. It can be a work in itself to keep up with all the new rules, tactics, and best practices.
Follow these expert tips to improve your position in the rankings if you are not in a position to employ an SEO expert. You can even visit Brainvire website to see what a good SEO-optimized website looks like. Let’s take a look at 4 ways you can use SEO to your advantage.
1. Realize that SEO is about more than just keywords
Although SEO focuses on keywords, traffic, and how well your site ranks, a lot more than that is concerned. SEO is about producing powerful funnels of customer service, exchanging high-quality content, and standing out among competitors.
Your website would definitely be lost in the lower depths of the search results without a good SEO approach. It’s meaningless if you are concealed from view, no matter how local your consumer base is, or how high-quality your product is. SEO has become a prerequisite for modern companies to succeed, one that can make the company or break it.
Start with your site’s content to execute a successful SEO strategy. Is it simple to read, and does it answer your audience’s questions? Is it holding their attention? If the response is “no” when your bounce rate and time on site metrics show, build high-quality content that does.
How easily does your site load? Does it provide important links and provide service for customers? In spite of the complexity of SEO algorithms, customer experience is the priority of all of them. A fast-loading website that answers questions from visitors and offers required help would allow them to stay.
In the search results, longer sessions and more visitors mean a higher rating. More traffic is brought in by a higher rank, which means more future sales—and the cycle continues.
2. Experiment relentlessly with SEO
Just as search ranking variables change, keyword values and search volumes change as well. Early and constant adjustment is important.
Some agencies concentrate on on-page SEO, such as optimizing unique keywords for conversion-oriented websites. Others do off-site SEO, such as creating backlinks from publications from third parties.
Start off with what you’re able to control: your website. If your contact form is not filled out by enough individuals, consider putting it on the website somewhere else. Relink your pages to make things smoother if your traffic flow is not going to where you want. Re-visit and connect old blog posts to new content.
Do not hesitate to ask your audience if you’re uncertain where to proceed. Send out surveys to existing customers outside the metrics you can find in SEMrush or Google Analytics. You can also get your user interface checked by staff and take notes.
With algorithms being constantly modified, it will prevent your page rank from being throttled by keeping up with your website. This will not only contribute to higher SEO results, but you’ll also enjoy more sales and exposure.
3. Invest in rich, helpful content
The more people see your website, the more important it becomes to have strong content. Your brand reputation is not only at stake, but Google ranks sites by how well they fulfill the search intent of a visitor.
They’re seeking someone to solve a problem or satisfy a need when users do a web search. If your site—their first impression of your company—does not do that, you risk losing them immediately. The short time spent on your site will be registered by Google, and your ranking will be downgraded accordingly.
Using video is one way to deter users in their tracks in a positive way. Video pages hold viewers 2.6 times longer than those without, on average. When they click and watch an eye-catching video for a minute or so, that tells Google that their search intent was fulfilled by your page. As a result, in its search results, it will rank you higher.
However, even with excellent videos, too much of a good thing can backfire. You can be misleading your customer or even slowing down your website if you add excessive videos to one page.
Be kind to your visitors. Make it easy to find what they are looking for, and with a great user interface, build a pleasant first impression. The SEO will follow.
4. Aim for the sweet spot
Many SEO approaches go for low-hanging fruit. Others play the long game, building large amounts of backlinks to own incredibly competitive terms. Low keyword difficulty, low competition, and high search volume is the sweet spot.
Using tools such as Google’s Keyword Planner will help you find the right keywords and identify SEO opportunities that are overlooked.
Every month or quarter, comparing performance will give you useful insights into what is working and what is not.
Short-tail keywords such as “graphics cards” would have greater volume and more competition. Long-tail keywords such as “best graphics cards for gaming computers” would have less volume and also less competition. You’re looking for one that has less competition than the former but more volume than the latter, like “fastest graphics cards”.
Again, continuous experimentation is important. For instance, over the holidays, there could be a boost in graphics card search volume. Similarly, the keyword “name + graphics card” could skyrocket when a manufacturer launches a new card.
With algorithms being regularly updated, it will prevent your page rank from being throttled by keeping up with your website. This will not only lead to higher SEO results, but you’ll also enjoy more sales and visibility.
We hope you find these tips for SEO helpful. You’ll be on your way to higher rankings and more traffic if you follow the tips above.
To help you hit your target audience, here are a few final tips:
Work to update the page if you have published a post in the past that is no longer important to users, especially because of the recent Google changes. 301 redirects it to a newer, fresher piece of content on your site or the worst-case scenario.
You will retain the backlinks, social media likes, and other metrics of on-site engagement it has already received.
Finally, learn to concentrate on long-tail search phrases (e.g. social media marketing techniques) and creating content rather than head keywords (e.g., social media).
Think of quality, not quantity, when building links. And, don’t forget to make it a mobile-friendly website.