High conversion of e-commerce is the goal that should be actively pursued by both the marketing department of a store, as well as the web design company responsible for the coding aspect. Based on the practice, most internet stores don’t know how to translate high website traffic into sales.
To change this, you have to take a good look at your e-commerce to identify the main problematic areas. Most of the internet shops have bigger or smaller flaws within the design aspect of the website. Implement the tips below and enjoy the higher income and sales!
Don’t let your customers abandon cart
Adding a product to the cart, and not completing the online purchasing process afterward is quite a common situation. If increasing the conversion of an online store should have brought results, then the number of unfinished purchases have to be cut down.
To get rid of this problem, I suggest several solutions:
- work on your product descriptions – they have to be an informant and give the user value, he couldn’t find in another place. It is making you look professional
- answer fast – your customer is going to ask questions. A lot. Let them do that via an on-page chat or email. The fast answer is the key to success.
- show other customers social proof, that you are reliable – it’s a good idea to share opinions of happy customers on your website.
- don’t enforce anything – no one likes to be cornered, especially when you are a moment before spending your money. Inform your customers, don’t tell them to do anything.
Make the shopping easier
The best converting websites have the easiest path from picking the product on the website, to the actual product purchase. First, make sure that the “add to cart” button is visible and well described. It sounds really basic, but you will be surprised by how many internet shops you are just left wondering how to add to cart this item!
After your client has picked the products they like, they are going to checkout. This means they have to pick the delivery method they like and pay for the order. Unfortunately for the vast majority of the shops, this is the most troublesome step. The majority of e-commerces have this step of purchase messy and counterintuitive.
How to improve? First of all, think about the clear and user-friendly interface. Customers don’t suppose to have any problems filling forms with their data. Next, you have to have a clear and well-described payment and delivery option. Don’t enforce anything on the users, just let them choose the way they want it. This is especially applicable to the payment options. Some customers are paying attention to online payment safety. Bare in mind that you have to have a few various options of payment applied on the website.
At the last step of checkout give your customers all info about the order. Don’t hide any payment and explain to them what the total sum comes from. If you have some loyalty program or free delivery after topping a certain amount this is the perfect moment to inform your customers. Most of them are going to be lured by the discount and add products to the order and thereby increase your revenue.
Optimize your website design
There is nothing more annoying than slow loading websites. You hate it, so don’t be surprised when your customer is not accepting it either. If loading times on your e-commerce are going to be longer than 4 seconds then I have a piece of bad news for you. A lot of potential customers are going to quit and go use the service of the competition.
The speed of loading is also very important in regards to the Google ranking position of your website. It is said by Google webmasters, that it’s one of the key factors taken into account. To check your e-commerce you can use a dedicated tool called Google Page Speed and find out, what are areas to improve.