SEO (Search Engine Optimization) is a powerful tool that leverages a site’s ranking on search engines. Whether you are a marketer or a website owner with no technical background, everyone craves to follow this digital marketing strategy to lead the competitive online market race. SEO is all about rankings, associated with several rules you need to follow to achieve the goals.
According to Bright Edge Research, SEO helps in driving 1000% more traffic than social media platforms. This statistic clearly defines the power of SEO and shows how it can improve the website ranking.
When we talk about SEO, several other terms are also discussed in line, and one of the significant terms is content. SEO is incomplete without the content. A content-driven SEO strategy helps you achieve your SEO goals, including high search engine ranking, reaching a targeted audience, increasing traffic, and a lot more a website owner always strives for.
This post is all about an insight into the deep relationship between content and SEO. We have also discussed how you can create content for SEO and optimize it for Google. But before we start, let’s discuss what SEO content is.
What is SEO content?
This whole term comprises two words- “SEO” and “Content.” Let’s see what these terms mean –
- SEO: Search Engine Optimization, SEO is the process of optimizing your website and content to reach on top of Google and other search engines for a specific search term.
- Content: It’s a piece of information that you publish online and indexed by search engines. Content could be anything such as blog posts, infographics, images, videos, web content, and more.
If we define the whole “SEO content” terms, then it means-
Content that is created and published online to leverage search engine rankings and increase the traffic to your website is called SEO content.
How to Create Content for SEO
As you’re now better aware of the SEO content concept, the next and most important thing is how to create SEO content. Seems tricky? Not at all! All you need to do is consider the below-listed points, and you can easily come up with the right content for SEO that delivers results.
- Decide the Type of Content
There is nothing bad in experimenting with a variety of content for your targeted audience. Endeavor to appeal to your audience with several types of SEO content on your website, including web content, blog posts, guides & pillar pages, videos, images, infographics, listicles, and many more ideas you can try for the various segments of audiences.
- Know Your Audience
Creating content without knowing your audience can take you off-road to your goals. So, you must deliver content, first knowing your audience. This ideal tip can help you to select the best content type that your audience likes. And, hence it can also lead you to use the relevant keywords accordingly. To make things easier, you can audit your content and identify the interest of your audience. When you are familiar with your audience’s interest, it will become easy to know about the searches they do. This way, selecting the right keywords and phrases to use in your content would become an easy task to do.
- Set Your Goals
Be clear with your content goals as, this way, you can direct your SEO efforts towards achieving a goal accordingly. Your content goals should also be achievable, realistic, and actionable. For instance, if you want to push your webinars to attract your audience, you should prefer optimizing the verbiage and headline associated with them.
- Develop an Editorial Calendar
Creating content for SEO can be a little tricky. Therefore, it is essential to come up with a strategy. It will help you to know what’s the next step to do to create effective SEO content. In this case, an editorial calendar can help a lot. This calendar enables you to plan out your overall content strategy, do keyword research and phrases to add to your content to make it more productive.
- Create Your Content
Once you know your audience very well, the type of content to publish, keywords to add, and other aspects, the next step is to create content. There are also a few things that you need to consider while creating content, including in-depth keyword research, content length, keywords addition in the content, etc.
How to Optimize Content for SEO
Creating content is not just the end. The practice of developing engaging content also involves the optimization that basically pushes your website to rank high on Google. Below we have covered the points that will help you to optimize your content for SEO.
- Effective Keyword Research
Keyword research is the heart of SEO content optimization. For effective keyword research, you can use Google Adword Keyword Planner. This tool enables you to discover various terms and phrases that are relevant to your website’s product and services. Effective keyword research will help you to lead the SEO strategy in the right direction.
- Use Keywords Mindfully
In the boast of achieving the top spot in Google search results, most of the time, marketers perform keyword stuffing. They repeat the keywords too often because it’s a high ranking for your audience. But this practice can bring you results that would be harmful to your website. Yes, that’s true! Google finds such practice insincere and, in return, punishes the page, pushing it to lower down in the search results. Instead of repeating the keywords, prefer using synonyms and phrases relevant to your keywords.
- Optimize Your Images
Image optimization is essential for the better performance of the website in terms of speed. The faster a website loads, the better the user experience is. Not only this but when a website has a good loading speed, then it is also considered beneficial for the website’s ranking. Therefore, we suggest you have compressed file size for smooth website performance.
- Optimize Title Tags
The next step to follow is optimizing the title tags. Meta tags are the first thing that people will see in the search results. And if these introductory tags are not optimized very well, then you will lose a good amount of traffic. Optimize your title tags using your brand name and adding keywords related to your page. Make sure that the visible character should be between 45 to 55 characters.
- Optimize Meta Descriptions
Write a compelling meta description, summarizing your webpage’s content in 145-155 characters. Meta descriptions are displayed with the title tags in the search engine results. Optimize these descriptions effectively to describe your website page to viewers and raise the interest of visitors without clicking your website
- Include Keywords in the URL
Adding keywords in the URL is also a not-to-ignore thing. People usually ask, “Does Google count a keyword in the URL when it comes to ranking a page?” The answer is yes. It is one of the most important Google ranking factors that one should always consider. Moz suggests using the following format for URLs-
- Make it Shareable
According to an article from the Social Times, research shows that people find those content ideal to share that makes them feel connected or can relate to.
It is good to work on your content sharing process. By doing this, you will be in a better position to share your content and as it can help you to boost the backlinks.
- Link to Authority Websites
The next step to follow for optimizing content for SEO is using authoritative websites as the references and adding hyperlinks in the text. By doing this, you can help Google to determine the relevancy of your content.
- Internal Linking
Internal linking is another way to heighten the interest of viewers to check for the older content. You should try to add references and links to previous relevant blogs or site pages with the help of anchor text. Your content is not one-time-use content. It also gives an opportunity to rank high.
- Make it Mobile-Friendly
Last is to optimize your content for mobile. Google now penalizes those websites that are not mobile-friendly. While making your website, you must choose a responsive design so that your website can achieve a perfect mobile-friendly look displaying the content in an organized manner.
Besides all other advantages of SEO, SEO Experts primarily use content to rank top on Google. The higher the rank, the better the chances of gaining the attention of traffic. Although there are several ways to rank your website, the popular one is content. Both SEO and content go hand in hand. So, here’s a wrap-up! If you want to rank your website on Google, it is important to optimize the core part of your website, content as per the Google standards. Make it Google-friendly, and in return, Google will help you reserve the top spot in search results.