7 Ways To Adapt Your Marketing Strategy for the COVID-19 Pandemic

 Adapt Your Marketing Strategy

The next following months will bring many changes for Australia and the marketing businesses within it. People will have to find a way to recover from the outbreak, but they will also have to learn how to adapt to the changes the coronavirus pandemic brings. Events are being canceled, countries are putting up restrictions, and the global economy is affected like never before. With that being said, it’s clear that entrepreneurs will have to change their marketing strategies during the coronavirus pandemic.

Make sure people can find your business online

Now is the best time for you to attract new customers and show them why your product is the best on the market. Search traffic has increased appreciably over the past few weeks, which allows you to reach out to more people and introduce them to your product. While some may enjoy the company of a good book or play with their pets, the majority of people are killing their time online. 

Learn more about search engine optimization strategies and how to apply them. If you manage to get to the top of Google’s search engine result pages, people will easily find your business, and you will attract more attention to your product or service. 

Listen to your customers

It has never been more important to listen to your customers and learn about how they feel and what they do. Once you learn what the needs of your customers are, it will be easier for you to adjust your marketing strategy so that you can both benefit from it. Take into consideration everything relevant to your brand and find a way to reach out to different groups of potential customers. 

People are still going to want to buy things during a lockdown. With nothing else to do, people spend hours scrolling on the internet, which is why this is the best time for you to expand your target audience.

Be generous and give your customers unique offers

One of the best ways to draw more attention to your business is to offer discounts on your products. 

Many people are looking for ways to save money, and giving a discount for a product they need is going to make your goods sell faster. That is a great way to attract new customers and keep a steady flow of your income. 

Work on long-term investments

This short-term slowdown is the best moment for you to re-evaluate your business plan and create new marketing strategies. Think of long-term opportunities and what to do to nurture them. 

Although it’s impossible to know exactly how this will all end, think logically and create a list of business opportunities to pursue after everything goes back to normal. Although it’s vital to focus on your current financial income, don’t forget that long-term investments will pay off even if the situation currently feels uncertain. 

Deliver compelling content

Most people will be spending time at their home during the next couple of weeks. Besides informing your customers about your product or service, show them you care about them by delivering encouraging words or basic protective measures against the new coronavirus. Showing support during this period will only get you closer to the customers. 

Give people what they’re missing

Most Australian companies and stores are now closed, and it’s hard for people to adapt to this new temporary lifestyle. Create a strategy that will enable people to enjoy everyday activities during a lockdown. 

If you’re eager to try something new, create online classes for people who currently can’t go to the gym. Offer free delivery services or create online sessions and meetings with your clients or customers. Even if the new opportunities have nothing in common with your current niche, it’s essential to try something new and adapt at least until we’re all on stable ground again. 

Local Search Engine Optimization Strategies

People all over Australia are staying in their homes during the lockdown, and even when they leave the house, they are looking for nearby destinations for supplies or services. Your business should start using local SEO strategies to optimize your website. 

If you want the customers to turn to you first, consumers in your area should be able to easily find you online. This allows you to stand out and gain the trust of your customers since your product or service will be on the market during a crisis. Also, you should consider investing in a PPC campaign. To get the most out of your marketing strategy, try to find a marketing agency like GWM Melbourne to create a new marketing plan and help you increase traffic to your website. As long as you have people with experience working on your marketing team, you’ll be able to cover the basics of SEO pretty easily. 

Update your website

It’s harder to completely redesign a website than to create a new one from scratch. However, sometimes it’s necessary to change the layout and create an up-to-date website that will completely change the way people look at your product or service. 

Revalue your content and try to come up with a new way to present your vision to the customers on your website. Improve your website’s navigation by dividing categories clearly, and ensuring your search feature works. It’s better to update your website now when you have more free time, or you can even hire someone to do it instead of you.


Keeping a positive attitude is crucial for going through the changes. Stay optimistic and do what you can to keep your business running. If you’re not satisfied with the results, changing your niche temporarily should be an option. Get in touch with people and learn from their experiences. Once you gather enough information, you can start working on your new marketing strategy.