In theory, blogger outreach seems simple seeing as all you need to do is interact with influencers to leverage their following and also get exposure for your brand name or perhaps website. Unfortunately, once you first attempt to achieve this you might find yourself hitting a brick wall of sorts, with most of your e-mails dropping on deaf ears and a few tossed refusals strewn into the mix likewise.
Though that may be disheartening, the fact is that it’s truly all about your strategy. Should you wish to get any kind of success in blogger outreach, there exist four fundamental guidelines in particular which you certainly must observe:
• Establish connections
The exceptional rule behind blogger outreach is establishing connections. Showing up out of the blue and trying to find the attention of influential bloggers is a shot in the dark, but when you have a pre-existing connection with them then your chances are that more desirable. Follow them on social media, start reading their blog site, discuss it and start a conversation before making your pitch.
• Keep it brief and straightforward
When you reach out to any specific influencer make certain your message is brief, clear and straight to the point. Perhaps even an influencer with a moderately-sized following will probably be on the receiving end of hundreds of emails a day from brands, customers and one blog outreach service or another, and so they aren’t likely to spend their time as you beat around the bush.
• Remember: No one desires to work for free
If you’re anticipating that an influencer would probably advertise your brand name or webpage free of charge – you better think again. Being an influencer is a full-time job, and chances are when you approach them with a lowball offer or expect them to undertake it in return for absolutely nothing you probably aren’t going to get very far at all.
• Research the influencers whom you wish to pitch to
Learning more about the influencers that you’re pitching to may go a long way. Not just can it help ensure that you select the right influencers with the most significant following to your niche, but it can even help you know what type of articles or promotion they may be likely to take part in – influenced by their past work and readers.
If done properly, blogger outreach can be extremely powerful and skyrocket your visitors by leaps and bounds. With that being said it is absolutely going to take some time for you to research, engage and build connections with the best influencers in your niche. For that reason employing a blogger outreach service is an increasingly preferred quick way – since it outsources the process.
Still, now that you already know the rules of the game, you ought to be able to start to gain a foothold with several influencers. Don’t think it to be easy though, as you can be assured that you’ll be competing for attention with many other people therefore it would certainly be challenging to say the least.