Since social media landscape keeps changing at a fast pace every now and then, it becomes extremely important to keep up with the ongoing trends to ensure that your social media strategy is successful at all times. In this article, you will get to know about some of the latest social media trends that you must follow this year.
1. Live Streaming
Live videos have become a new interest in all social media users nowadays. Facebook live videos are watched 3x longer and also get 10x more comments than the recorded videos. This trend has helped business to humanize the brand by directly connecting with its customers . This helps to drive a good level of engagement.
2. Instagram stories
Digital marketing experts have become sure about the rise of varied video montages like Instagram stories and Facebook stories. Every brand has made this a great source of marketing. These stories also help to easily convey any important information to the target audience easily. You can create visually attractive Instagram stories with the help of free designing tools like Canva. This can be helpful not only to help you save time but, your efforts too.
3. Augmented Reality
After combining AR with Video, it brings high engagement on the platform. Have you ever noticed that Instagram got its features that is similar to Snapchat features? Now, it has overtaken Snapchat. This technology has taken the user experience to another level.
4. User-Generated Content
User-generated content is the one that is designed by actual users of a business. Businesses can use it to advertise their own services and products. It can be in form of photos, memes, and videos that will act as a motivation for users to get themselves involved with the business strategy. 85% of consumers reported trusting online reviews and personal recommendations equally. Because of seemingly too many options on the Internet, buyers find online reviews as a more trustable point to try out a product. So, you should never ignore these points as it has a great overall impact on your business.
5. Video
Video explosion is said to have just started. Even professional social app like Linkedin has seen an explosive rise of videos, not to forget a large amount of engagement observed. Videos have made the users trust the information, hence making them trust the message conveyed through the social media. Facebook has shown some serious plans of overthrowing Youtube with the launch of IGTV.
6. Influencer Marketing
Influencers and social media are two sides of a mutually beneficial coin. With the change in trend, people have started following micro influencers rather than celebrities. This is because of the connection that these influencers are able to make with the social media users go through their relatable content. Therefore, brands find it more beneficial to directly approach the influencers to endorse their product or service to their target audience.
Social media marketing is a constantly evolving marketplace which means marketers should start using only those social media trends that can help them to quickly adapt to changes. I hope this article helped you to know about some new social media trends that you can use. In case of any query regarding the above topics, feel free to contact us through the comment section below.
Krishan Jangir