Market outlook of baby stroller and pram
Faced with fast-paced modern lifestyles along with the emergence of nuclear and single-parent families worldwide, consumers are increasingly seeking for convenience and safety of their baby, hence they are relying on convenient and safe baby care products. Technavios research shows that the changing lifestyles are a major factor triggering market growth, which has resulted in a projected CAGR of over 5% for the global baby stroller and pram market during the forecast period.
Geographically, the baby stroller and pram market is well diversified across Europe, North America, the APAC region, and ROW. Europe held the top position with the biggest market share in terms of revenue in 2015. The main reasons contributing to Europes high market share is the improvements in product quality along with rising demand for multifunctional and convenient baby travel gear and decreasing price amongst the population.
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Product segmentation and analysis of the baby stroller and pram market
The year 2015 witnessed the dominance of the comfort strollers segment with more than 37% share. However, the 3-wheeler strollers segment is gaining traction and is expected to have the fastest growth during the forecast period. Peg Perego, Kolcraft, Britax, Bumbleride, Mountain Buggy and Valco are some of the trending brands for 3-wheeler strollers.
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