The shoe game has just one purpose, and that’s to cater to the buyers by meeting their demands for enhanced usage, durability, better styles and prices. In 2019, the Footwear Market in India has its benchmarks set for them, those that benefit the consumers that won’t settle for anything less than perfect and related sectors like the leather industry.
India is the second-largest producer of footwear just after China and that’s one big reason why the industry has attracted foreign players like Clarks, Florsheim, St, Michaels who manufacture shoes in India under license, along with global players like Reebok, Nike, and Adidas. Other than getting more customers in this region, they can manufacture quality products and sell them at competitive rates.
The women’s shoes are made from an assortment of plastics, PVC, rubber, fabric, and leather that go into the local stores. A majority of the full leather and other hide shoes for women are imported or made in plants owned by foreign shoe brands, but located here in India. The footwear market does export a number of finished and intermediate shoes like boots, sports shoes, dress shoes, moccasins and other shoe designs that are popular in western countries.
Urbanized shoppers that have a busier lifestyle, stronger buying power, and diverse interests are pushing production rates. They are also demanding good quality shoes at affordable rates, which they can buy easily, across domestic brands and cover only the Indian market and from those global brands that manufacture locally.
Global and domestic brands are now using e-commerce platforms to further their sales. Research On Global Markets says that they aren’t just using it to push out more units but also for monitoring their buyer’s behaviour and help personalize their experience. Online platforms provide consumers with competitive prices, sales services, easier payment, and delivery options.
Research On Global Markets states 90% of the total shoes made here are consumed in the domestic markets, and that just 10% is reserved for export. In their new report on this market, they showed how there is a majority of unorganized players, but demand for better quality, durability is pushing the organized, recognized brands ahead.
That same report describes how the sellers, marketers, and manufacturers are doing what they can, innovation and technology-wise, to stay ahead.
Most of the leather shoes, uppers and sole are produced on a larger scale, whereas chappals and sandals are made for the local markets. Both areas are however keen on adopting modern technology that will help their production rates to be faster and better. India manufactures most of the men’s shoes with a smaller portion of women’s footwear for the domestic market.
Shoe manufacturing has now graduated to automated systems that are equipped with top of the line CAD applications. A number of the large to medium shoe plants have adopted the ISO 14000, SA 8000 and the ISO 9000 certifications concerning quality and manufacturing.
Through these steps, they are also able to address niche, global markets with current designs following new trends. Apart from customizations, they are now applying similar steps to improve their raw resources. These are the sectors that deliver skins, rawhides, quality leather, large finished goods installations, and manpower.