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RSS FEEDS: Whither Thou Go'est?
Author : Tony Dean
RSS FEEDS: Whither Thou Go'est?
I open up the 'Feed Reader' every day on my laptop and
cruise the 'news feeds' I 'subscribe' to. The amount of
information is now overwhelming, I need to just 'subscribe'
to only the 'feeds' that are of immediate interest, else I
would be reading 'feeds' twenty four hours every day.
When I click on a link to find out more about a news item,
I am taken to a web page with the article of news on it, also
there are banner ads, advertising icons to click on, and other
side news items to click to take me elsewhere.
The potential for advertising on those web pages for
interested marketers is great, not withstanding the change
in the news article each day on that web page. One day it
might be about Amazon and the 'outage's' they kept getting,
or the next it could be a pending court case about
'cybersquatting' a brand name. Whatever article is shown
the advertisers get their message across. It may not be part
of the advertising ploy to sell goods and services from that
advert, but to 'brand' their products, or name, for future sales.
One research company predicts internet advertising revenues
will rise by 19% next year, they also predict that newspaper
advertising will drop considerably.
Future habits of net cruisers will be to immediately open up
the 'feeds' and cruise all the latest news, in contrast to
going for Google and Yahoo, inputting search terms, and then
cruising only those web sites that come up. Please! Don't
laugh, most of us still do this!
If a web site has not got it's own 'news feed', it will not
get any 'eyeballs'.
Those interested in marketing to the masses should think
about trying to get adverts placed on pages of those sites with
a 'news feed', with their name, or web address written
prominently, for cruisers to come and visit, but the main objective
is to create 'branding'.
The usage of search engine's for locating web sites will
decline, unthinkable at the moment for most internet users, but
their rss feeds directories will be the most sought after to be
able to access more 'feeds'. So search engine's will still
survive, but usage habits will change.
The 'big-dogs' in rss feeds update news on their 'feeds'
every fifteen minutes or so, they know that to keep a captive
readership that they have to update frequently, or they will
lose 'eyeballs' to some other service that's giving out more
frequent news. This is critical from an advertisers point
of view who wants his ads showing on web pages with updated
news as frequently as possible.
I can feel the nudging elbow's already as advertisers are
trying to get the best 'spots'.
The most money to be gained from rss feeds is by the
person who owns one, the advertising revenue from 'spots' on
the web pages the 'feed' points to will be flooding in, and with
the decline in effectiveness of newspaper advertising, the rss
feeds are the only place most advertisers are going to spend
their money. The younger tech-savvy 18-24 year old's don't buy
newspapers, they also don't switch on the television as much
anymore, so television advertisers are looking at rss feeds,
especially the big media companies who have millions of ad
dollars to spend.
Remember this, anybody, even you, can put up a rss feed.
ABOUT THE AUTHOR
Tony Dean is a published author and runs a website
at:- http://www.ebook-sales.com
He is author of the e-book:-"Really Simple RSS"
available from his web site.
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