ArticlesReader.com Menu
Newest Articles
Most Viewed Articles
ArticlesReader.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
Home::Writing

3 Keys to Better Online Copywriting

Author : Bruce Carlson
© 2005 by Bruce Carlson



Doing the copywriting for your own website without the proper

knowledge and tools is pretty much like flying blind in a

snowstorm without piloting experience or instruments.



It doesn't work too well.



A very basic knowledge of copywriting and direct marketing

principles will take you a long ways on the Web.



Here are three simple keys to writing better online copy. Armed

just with these, you'll have a jump on 90% of the folks out

there doing the copywriting for their own sites. And you'll

increase the pulling quality of your site's copy today -- even

if you've never written a word of copy in your life.



1) Wake up your prospect



In today's overkill ad world most people have become numb to

standard sales messages. Television, newspapers, magazines,

Internet, radio, etc. all blast us non-stop with advertising.

After a while we just naturally tune most of it out.



Copywriting great John Carlton says to imagine that your

prospect is a giant blob sitting there on the couch or in a

chair. Now what would you need to do to get that blob to take

action to buy?



Getting someone to stop... actually read your website copy...

AND click through (or fill out a form) is serious heavy-duty

action on the click-and-run Web. Your prospect has a million

things on his or her mind.



Reading your copy isn't exactly Priority One...



So how do you wake your prospects up and get 'em to read your

copy?



The secret is right here in this headline:



"ARE YOU TOO BUSY EARNING A LIVING TO MAKE ANY REAL MONEY?"



This is from Joe Karbo's sales letter for his "The Lazy Man's

Way to Riches" book. The letter was probably responsible for

over a million dollars worth of sales for Joe.



Joe's secret here, and one which you can use too, is based on a

simple principle for getting a prospect's attention.



You need to...



2) Enter the conversation going on in your prospect's mind



You should know enough about your target market to know what

keeps them awake at night. If you don't yet, then you'll need

to find out right away.



In the example above from Joe Karbo, it's about working like a

dog and barely making enough to pay the bills. Marketers like

Joe who target opportunity seekers understand that frustrations

about money cause a lot of people pain.



But what concerns does your target market have? What problem(s)

do they need solved? What itch(es) do they need scratched?



You can find the answers to these questions fairly easily. Lurk

on the forums where your prospects hang out... Read the online

and offline newsletters, magazines and journals they read...



Or better yet, just ask them!



Set up a survey page on your website or else survey them

through your newsletter or blog. Or use a Web tool like

AskDatabase.



Once you know what your prospects are thinking about most of the

time your copywriting job becomes a heckuva lot easier. You'll

be on a more intimate basis with your market. Which is never a

bad thing...



Good copywriting is wooing your customers in print, after all.

Just like you would woo a prospective mate. And the more you

know about them the more you'll be able to say the right things!



So now that you know what bothers your prospects you'll need

to...



3) Make a compelling offer



This is an area where most website copy really falls short.



Ask yourself this question:



What exactly is it that I want my prospects to do?



You want them to buy! Right? Or at least opt-in to your

newsletter... or get your free report... or sign up for your

autoresponder series...



In other words, you want them to take an action! You don't want

them to browse around, look at your pretty graphics and then

click out. The Web is just too too big. And your site is just

one tiny place in that giant Web ocean. Once they leave, their

chances of coming back are one in a billion. Or worse...



So you need to use your copywriting skills to build an offer

that forces them to make a clear decision.



Make it irresistible. "Make them an offer they can't refuse,"

said the old godfather.



He would've made a good marketer.



By making your offer as seductive as possible, you force action.

You force that clear decision. With pure lead generation sites

this means they give you their contact info. With direct sales

sites it means a sale. Or if it's a combination of the two they

buy and/or give you their contact info so you can follow up.



If your offer is good enough, then a good percentage of your

prospects will be energized.



Your copy will be like a jolt of electricity...Zap!



That blob on the couch might actually get up and do something...



So make your offer hot. Load it up with perceived value. Tell

'em how your product is going to make their life better. And

give 'em a good deal!





To summarize...



Wake 'em up by entering the conversation already in their minds,

and then make 'em an offer they can't refuse. If you do this,

you'll instantly increase the power of your online copywriting.

I guarantee it!


Veteran educator and freelance
writer Bruce Carlson would like
to help you improve your online
copywriting. Sign up for his free
Dynamic Copywriter newsletter at
http://www.dynamic-copywriting.com

Spam emails More free articles

Related articles


  1. Direct Sales Reps CAN Write Articles - Here's How!
  2. Speakers and Trainers - The Internet is Your Biggest Megaphone
  3. Creating Your Perfect Article Summary – 7 Tips
  4. Mumblings
  5. Self-Examination
  6. The Writer and the Web
  7. What Nationally Published Columnist, Cindy Laferle Has To Say About Writing & Journalism
  8. Starting a Local Writer's Group
  9. Putting The Critics In Their Place
  10. The article about nothing
  11. Words Matter
  12. Indispensable elements of a powerful law essay
  13. Article Marketing 101: The Perfect Author Resource Box
  14. Getting Looked Over, Without Getting Overlooked: Writing for Scanners and Skimmers
  15. How to Position Yourself to be an Expert
  16. Increasing Web Traffic With Original Articles
  17. Success Starts with Articles
  18. Finding Your Way Through Online Articles
  19. Technical Writing for the Terrified
  20. Got Lingo? The Terminology Of Marketing With Articles
  21. How To Identify Your Own Style Of Writing
  22. How to Use Articles to Generate Free Traffic to Your Website
  23. Writing Helpful Help – A Minimalism Checklist
  24. Power Writing 101: Tips and Tricks to Get You Taken Seriously!
  25. How To Write Thank You Letters With Class
More related feeds
Web Development Articles | SEO Copywriting Service For Better ...
To be very precise, for better search engine rankings SEO copywriting services helps a lot. SEO copywriting is a very tempting offer now a days especially in free lancing work. In this free lancing work charge for the work varies from ...

3 Important Steps To Better Craigslist Marketing | Kelsey ...
3. Give a strong, compelling description. This has to do with your sales copy and there is nothing better than a strong, eye popping headline to get your viewer in the right frame of mind. If you don’t stick the headline then you’ve ...

3 Keys to Better Online Copywriting
Here are three simple keys to writing better online copy. Armed just with these, you’ll have a jump on 90% of the folks out there doing the copywriting for their own sites. And you’ll increase the pulling quality of your site’s copy ...

Marketing Articles | 4 Keys To Making Article Directory ...
If you’re considering using directory submission as part of your overall online marketing strategy, here are five things you need to know. 1. How Directory Submissions... •3 Top Benefits Of Directory Submissions ...

Your 3 Important Keys to Better Online Copywriting
To avoid this you must keep in mind a few keys to online copywriting success. These keys will help you get a firmer grasp on the interplay between writing and marketing so you can better you copywriting powers. ...

Tips how you can become a successful Copywriter
Copy writing is that skill, which every internet marketer or online business owners should be aware of. You may be good in your work with great ideas regarding your future, but if you don't have the skill to convey your message and ...

3 keys to better online copywriting
3 keys to better online copywriting by bruce carlson. doing the copywriting for your own website without the proper knowledge and tools is pretty much like flying blind in a snowstorm without piloting experience or instruments. ...

Oraclecash - How to make money online: 102 Ways to make money on ...
Several jobs exist on a pay per hour basis but the better paid ones are probably contract jobs. Some examples of both: Copywriting; proofreading of web content/ebooks/newsletters etc. (elance, guru, rentacoder, graphicdesign, more). 23. ...

Oct 20, 3 Keys to Online Copywriting That Sells
3 keys to better online copywriting by Bruce Carlson.

You Can Create The Success You Dream Of With A Home Based Business ...
The key to success is in leveraging. There are always going to be people better than you at something, just as you have strong points that others lack. The key to creating a successful business lies in admitting your shortcomings and ...

 

 

© 2007 articlesreader.com - All Rights Reserved