Testimonials Can Increase Your Web Traffic

We've all seen and read product testimonials.
They're a very valuable tool for merchant sales
and can often tip the scales in determining a
customer's decision to buy. But testimonials
offer another superb benefit. It's the benefit
to you and your marketing strategy.

When I'm on a site offering a product or service
I like to click on customer testimonials because
they are generally short and easy to read. People
typically point out exactly what they like about
a product and how they used it to their benefit.
Testimonials come from real users, they're
not some ad written by the company.

Now, let's take the testimonial concept and think
about it as a marketing strategy for you and your
business.

Website testimonials describe how buyers feel about
the products they have purchased and used. If you, as
a buyer, offer your testimonial with your name and
website address this now becomes a very valuable
marketing tool for you. It will expose you and your
business to everyone looking at that merchant's
website. If the merchant site happens to be a
well-known site offering a high demand product, this
could mean huge exposure for you.

Note that many merchant sites will display your website
address but will not put an actual link to it. While
it's ideal to have a link to your site it's not always
necessary. I often investigate sites of testimonial
givers whether there is a link attached or not. As long
as your website address is displayed, that is good
enough.

Testimonials can also double as a great linking strategy
as well. If your testimonial includes your link and is
displayed on the front page of four or five high ranking
merchant sites this can increase your link popularity
tremendously. By doing this you have also just eliminated
the concern of linking to competitor sites and you've
avoided the hassle of reciprocal linking.

Testimonials don't only need to be addressed to
merchants you buy from. You should also send your
testimonials to ezines or free online services that
you use. Send them in the form of complimentary notes.
Compliment their products or services and describe
how you find them useful. Websites interested in
boosting sales will often use them and you are
much more likely to get printed if you are
delivering a compliment.

Elizabeth McGee has spent 20 years in the service and support industry.
She has moved her expertise to the world wide web helping businesses find
trusted tools, enhance customer service, build confidence and increase
sales. You can visit Elizabeth's sites at:
http://www.pro-marketing-online.com
http://www.homenotion.com

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