|
Home::Web Design
5 Common Mistakes of Website Design
Author : info@onlinewebconsultants.com
Huge Mistake #1: Creating a Website with Flash -- Did you know in a recent study, top internet marketers discovered that having a website created with Flash, actually decreased the response from prospects and customers by as much as 370 percent?
Here's why: Your prospects and customers are most likely visiting your website using all types of different computers, connection speeds and internet configuration settings...
What may look great to one visitor may not even appear for another! You could very easily have shelled out hundreds or even thousands of dollars to have a website created using the Flash technology, only to find out that some of your visitors will never see it! (Not to mention the loading times can cause your visitor to close your site, never to return again.)
Huge Mistake #2: The "Internet Catalog" Approach -- You see this everywhere. Good, honest and hardworking businessmen and women get online to sell their products or services, and have a site created for them that contains a link to just about everything they offer on one page. Their thinking goes along the lines of, "...well, I don't want to leave anyone out. If they come to my site, I want to make sure I have what they're looking for..." -- This way of thinking could not be further from the truth.
Here's why: There's an ancient rule that goes back to the very beginning of direct-marketing on the internet, taught by the richest, most legendary and well-respected internet marketers of all time...
"When you give your prospects too many choices, they become confused and aren't sure what to do next. Confused people never buy anything."
Huge Mistake #3: Optimizing Your Sales Site for the Search Engines -- You'll see this taught in nearly every "internet marketing" course, manual or eBook out there... "You must optimize every page of your website for the search engines!" -- In fact, this false teaching is accepted as 'gospel truth' so often that most web designers will offer to do this for you at no, or little extra cost...
What they don't understand is that certain words and phrases must be either re-worded (to make it "keyword rich") or taken out completely, just to be looked upon highly by the mighty search engines -- and this could kill your sales, literally overnight.
Here's why: When you or a hired web designer optimize your sales page (i.e. any web page designed to sell your products and services) to get a higher listing in the search engines, you're going to have to sacrifice the pulling-power of your sales copy (i.e. written sales material) just to get those higher listings. Sure, this can bring you more traffic -- but what good is all the traffic in the world, if your visitors arrive at your website and aren't compelled enough to read why they should order your product?
For years, it has been taught that you should always try to find a "balance" of SEO (Search-Engine-Optimization) mixed with promotional copy designed to sell your products and services...
Wrong Again! -- The truth is that you should never optimize your sales page for the Search Engines. Instead, you should create tiny "entry pages" for each keyword related to your product or service, (highly optimized for the Search Engines) and have them link to your main sales site! (We can show you exactly how to do this quickly and easily and get *massive* targeted traffic from the Search Engines - without ever *touching* your sales site!)
Huge Mistake #4: Having a "Graphics-Based" Website -- Sure, graphics can certainly help us to visualize a particular situation or circumstance, product or service... But did you know that having a graphically-driven website can actually distract your visitor away from your sales message?
After all, your sales message (or "web copy") is The #-1 most important factor in a website that makes money. If your visitors are paying more attention to your "professional graphics" than your sales message... you've just lost another sale.
Here's why: You've got approximately seven seconds from the time your visitor arrives at your site, to the time they decide whether to buy your product, get more information or leave. If you've got a graphically-intensive website, your website will most likely still be loading past your seven-second time limit.
That's a "customer-killer" in and of itself - however, the real reason lies within the fact that the bigger, brighter and more beautiful your graphics are, the more they will distract your visitor from your sales message. And if your visitor is distracted even for one second, it could mean the difference between getting a sale, and losing a customer.
Huge Mistake #5: Designing a Website with Zero Marketing Experience -- Most web designers have no idea how to make money on the internet, with anything other than their design services. It's not their fault - they simply have no or very little marketing and sales experience. After all, they're just website designers...
However, having your website designed by someone with Zero internet marketing experience is like buying a street-car without an engine... it won't go anywhere, and it'll just waste your time and money!
For help on website design please visit www.onlinewebconsultants.com
Article Source: http://www.articledashboard.com
The author of this article is a certified SEO expert specializing in search engine marketing and search engine optimization. He also has a back ground in web design and website linking services. For help with any of this please visit www.onlinewebconsultants.com .
Spam emails More free articles Related articles
|
More related feeds |
Common Mistakes Which Should be Avoided in the Formulation of a ...
Some of the common mistakes that many Web designers commit during its design process are listed below: 1. Do not use fancy Web programming. Using simple and basic technologies. Avoid using flash on your site, because if the user has no ...Most common interior design errors!
Facebook Facebook Google Bookmarks Google Bookmarks Stumble It Stumble It Technorati Technorati Yahoo! My Web Yahoo! My Web Hide Sites. Tags: Home Decor, decor mistakes, drapes, room color, wall color, room lighting tips. Resume Writing - Top 5 Common Mistakes
The following are the most commonly made mistakes in resume composition: 1.Including references to personal web sites. You may wonder why referencing a personal web site may be a mistake. What if you have a sample of your graphic design ... How To Avoid 6 Common Website Mistakes That Cost Money
According to a recent article, 6 Common Website Mistakes That Cost Money are:. 1. JavaScript or other crawler-unfriendly navigation that may impede indexing. This one is best avoided at design-time, by including Web Content ... 5 Hidden Benefits of Designing It Yourself
(Consider that most graphic design awards are based more on creativity than results.) You don’t want mere decoration. Other common mistakes in the graphic design field include making a piece too trendy (so longevity suffers) or ... 5 Website Design Mistakes That Can Hurt Your Business
As a follow up to 10 Tips to Design the Perfect Website, it’s equally important to understand the key web design “dont’s” to ensure your business isn’t hurting itself as a result of your website design. Review the list of website design ... 50 Common Mistakes Non-Geeks Make With Computers And The Web
Top 7 Blog Mistakes To Avoid (David Airey). 43 Web Design Mistakes You Should Avoid (Daily Blog Tips). Top 5 Tech Mistakes (Paul Stamatiou). Dig this? Don’t miss a thing - click here to subscribe to The Future Buzz and get articles ... A Web Standards Checklist, How to make a proper website
5. Basic Usability 5.1 Is there a clear visual hierarchy? Organise and prioritise the contents of a page by using size, prominence and content relationships. CODE http://www.great-web-design-tips.com/web-site-design/165.html ... Feng Shui of House Numbers: it’s no accident!
Please include ©2008 Vicky White, The Feng Shui and Raw Food Coach. Get Vicky White’s FREE “5 Biggest Attraction Mistakes ” report and her FREE articles to boost your passion, purpose and creativity at: : www.LifeDesignStrategies.com. Top 5 Search Engine Optimization Mistakes
And if you decide to promote your website yourself, consider yourself a little better educated against these common mistakes. About The Author. Robin Eldred is the president of Apis Design, a Calgary Web Design and Promotion company ...
|
|
|
