ArticlesReader.com Menu

Newest Articles
Most Viewed Articles
ArticlesReader.com RSS
Submit Article
Login
Signup

Search the articles

Articles Main Categories

Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing

Subscribe

Receive alert message from us when new articles submitted to our site for free.

Syndicate

Related Products

Home::Traffic

The Importance of Web Traffic

Author : Hans Hasselfors

If you have a website then you already know the importance of web traffic. Web traffic is to Internet marketing as location is to real estate. It's the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales.

Usually the owner or designer of the website is the person designated to drive web traffic to the site. The chief ingredient in generating web traffic is the search engine. Of coarse, you can use advertising, but it's going to cost you. Using the search engines to generate targeted (interested in your product) web traffic is the least expensive method known.

Unfortunately, many website owners do not understand the importance of search engine visibility, which leads to web traffic. They place more importance on producing a "pretty" website. Not that this is bad, but it is really secondary to search engine placement. Hopefully, the following list of common mistakes, made by many website owners, will help you generate more targeted web traffic to your site...after all, isn't that what you want.

1. Not using keywords effectively.

This is probably one of the most critical area of site design. Choose the right keywords and potential customers will find your site. Use the wrong ones and your site will see little, if any, web traffic.

2. Repeating the same keywords.

When you use the same keywords over and over again (called keyword stacking) the search engines may downgrade (or skip) the page or site.

3. Robbing pages from other websites.

How many times have you heard or read that "this is the Internet and it's ok" to steal icons and text from websites to use on your site. Don't do it. Its one thing to learn from others who have been there and another to outright copy their work. The search engines are very smart and usually detect page duplication. They may even prevent you from ever being listed by them.

4. Using keywords that are not related to your website.

Many unethical website owners try to gain search engine visibility by using keywords that have nothing at all to do with their website. They place unrelated keywords in a page (such as "sex", the name of a known celebrity, the hot search topic of the day, etc.) inside a meta tag for a page. The keyword doesn't have anything to do with the page topic. However, since the keyword is popular, they think this will boost their visibility. This technique is considered spam by the search engines and may cause the page (or sometimes the whole site) to be removed from the search engine listing.

5. Keyword stuffing.

Somewhat like keyword stacking listed above, this means to assign multiple keywords to the description of a graphic or layer that appears on your website by using the "alt=" HTML parameter. If the search engines find that this text does not really describe the graphic or layer it will be considered spam.

6. Relying on hidden text.

You might be inclined to think that if you cannot see it, it doesn't hurt. Wrong.... Do not try to hide your keywords or keyword phrases by making them invisible. For example, some unethical designers my set the keywords to the same color as the background of the web page; thereby, making it invisible.

7. Relying on tiny text.

This is another version of the item above (relying on hidden text). Do not try to hide your keywords or keyword phrases by making them tiny. Setting the text size of the keywords so small that it can barely be seen does this.

8. Assuming all search engines are the same.

Many people assume that each search engine plays by the same rules. This is not so. Each has their own rule base and is subject to change anytime they so desire. Make it a point to learn what each major search engine requires for high visibility.

9. Using free web hosting.

Do not use free web hosting if you are really serious about increasing site web traffic via search engine visibility. Many times the search engines will eliminate content from these free hosts.

10. Forgetting to check for missing web page elements.

Make sure to check every page in your website for completeness, like missing links, graphics, etc. There are sites on the web that will do this for free.

This is just a few of the methods and techniques that you should avoid. Do not give in to the temptation that these methods will work for you. They will do more harm than good for your website.

Not only will you spend weeks of wasted effort, you may have your site banned from the search engines forever. Invest a little time to learn the proper techniques for increasing search engine visibility and your net web traffic will increase.

Article Source: http://www.articledashboard.com

Hans Hasselfors is a successful business entrepreneur and internet marketing consultant. Get the net working for you. Join a community of like-minded entrepreneurs and make your living online. Become a member of The Business Professional network. www.internet-marketing-experts-online.com

Spam emails More free articles

More related feeds

SearchBliss Webmaster News: Website Traffic - The keys to online ...
Write down your "dreams" in order of importance that of course is relevant to increasing your website traffic. For example: 1. I want to make 10 million dollars or more a year from my website alone. 2. I want 100000+ unique website ...

» Avoiding Internet Marketing Outsourcing Disasters
Again, the importance of communication here cannot be stressed enough. Finally, it is never a good idea to outsource anything you don’t understand or cannot measure. This isn’t to say that you need to understand the mechanics behind the ...

Basic of Internet Marketing: The 3 Secrets Of High Traffic Sites
The 3 Secrets Of High Traffic Sites. Writen by Mark Joyner. It seems to be in vogue these days to downplay the importance of web traffic. It's popular (and perfectly valid) to say things like: "Traffic is worthless if you don't turn it ...

Web Development Articles | Cheap WebSite Design Development ...
We also recognize that it a very competitive market and business owners who are just starting out do not always recognize the importance of website design. That is why we are now offering our new cheap website design along with our long ...

Finance And Business Articles | The Importance of Comparing Costs ...
•The Importance of Link Baiting by the Texas Web Designers Link baiting is an effective method of link building, and is a technique that can be used by the Texas web designers to help drive traffic to your site and increase your ...

The Importance Of Effective Web Design at Technology Toolkit
A look at the use of web design and how effective it is as a tool to further increase visitors to your website.

Web Development Articles | Selling and Marketing Expired Domains ...
•Learning More About Expired Traffic And Its Importance Every year millions of web portals become expired and redundant because of a number of reasons and causes. As a result of this, these web portals loose millions of hits and web ...

The Importance In Selecting The Right Colour In Website Design ...
The Importance In Selecting The Right Colour In Website Design Posted By : Jordan Chummurra. Colour can also be used to guide users to a specific area of the page. For example, you may want a user to click the buy now button, ...

Super Affiliate Traffic - Create Content that is Effective | Super ...
The Importance of Communication: One thing that you need to remember as you make the decisions about what you want to say on your website is the importance of communication in anything that you write. These days competition for ...

Go SEO » Blog Archive » Latest SEO Tips On SEO Service and Web ...
In very basic terms, SEO or search engine optimization is the process of improving the traffic going to your web site from the search engine. When people search for things in the search engines, they are served up results in the form of ...

The Importance of Web Traffic

Related articles