ArticlesReader.com Menu
Newest Articles
Most Viewed Articles
ArticlesReader.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
Home::Traffic

The Miraculous Conversion

Author : Sam Vaknin
http://www.ideavirus.com

The recent bloodbath among online content peddlers and digital media proselytisers can be traced to two deadly sins. The first was to assume that traffic equals sales. In other words, that a miraculous conversion will spontaneously occur among the hordes of visitors to a web site. It was taken as an article of faith that a certain percentage of this mass will inevitably and nigh hypnotically reach for their bulging pocketbooks and purchase content, however packaged. Moreover, ad revenues (more reasonably) were assumed to be closely correlated with "eyeballs". This myth led to an obsession with counters, page hits, impressions, unique visitors, statistics and demographics.

It failed, however, to take into account the dwindling efficacy of what Seth Godin, in his brilliant essay ("Unleashing the IdeaVirus"), calls "Interruption Marketing" - ads, banners, spam and fliers. It also ignored, at its peril, the ethos of free content and open source prevalent among the Internet opinion leaders, movers and shapers. These two neglected aspects of Internet hype and culture led to the trouncing of erstwhile promising web media companies while their business models were exposed as wishful thinking.

The second mistake was to exclusively cater to the needs of a highly idiosyncratic group of people (Silicone Valley geeks and nerds). The assumption that the USA (let alone the rest of the world) is Silicone Valley writ large proved to be calamitous to the industry.

In the 1970s and 1980s, evolutionary biologists like Richard Dawkins and Rupert Sheldrake developed models of cultural evolution. Dawkins' "meme" is a cultural element (like a behaviour or an idea) passed from one individual to another and from one generation to another not through biological -genetic means - but by imitation. Sheldrake added the notion of contagion - "morphic resonance" - which causes behaviour patterns to suddenly emerged in whole populations. Physicists talked about sudden "phase transitions", the emergent results of a critical mass reached. A latter day thinker, Michael Gladwell, called it the "tipping point".

Seth Godin invented the concept of an "ideavirus" and an attendant marketing terminology. In a nutshell, he says, to use his own summation:

"Marketing by interrupting people isn't cost-effective anymore. You can't afford to seek out people and send them unwanted marketing, in large groups and hope that some will send you money. Instead the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk."

This is sound advice with a shaky conclusion. The conversion from exposure to a marketing message (even from peers within a consumer network) - to an actual sale is a convoluted, multi-layered, highly complex process. It is not a "black box", better left unattended to. It is the same deadly sin all over again - the belief in a miraculous conversion. And it is highly US-centric. People in other parts of the world interact entirely differently.

You can get them to visit and you get them to talk and you can get them to excite others. But to get them to buy - is a whole different ballgame. Dot.coms had better begin to study its rules.

About the Author

Sam Vaknin is the author of Malignant Self Love - Narcissism Revisited and After the Rain - How the West Lost the East. He is a columnist for Central Europe Review, United Press International (UPI) and eBookWeb and the editor of mental health and Central East Europe categories in The Open Directory, Suite101 and searcheurope.com.


Visit Sam's Web site at http://samvak.tripod.com

Spam emails More free articles

Related articles


  1. Is Your Site Hungry For Traffic?
  2. Using a Link Stategy to Promote Your Website
  3. Higher Website Traffic Conversion Made Easy
  4. How to Drive a Stampede of Laser Targeted Traffic Using Postcards
  5. Sources for Targeted Web Site Traffic
  6. To Create a Perpetual Traffic Generator
  7. Profiting From Mistakes
  8. Traffic Generation Tutorials - Article 1 of 10 Bi Weekly Articles
  9. The Nuts And Bolts Of Traffic Exchanges
  10. 10 Ways to Increase Traffic to Your Website
  11. Travel Your Way To More Traffic
  12. Optimizing Your Dead Links!
  13. Finding Keywords to Build Your Web Site Traffic
  14. Turn One-Time "Hits" Into Repeat Visitors
  15. The Best Traffic Secret I Ever Learned
  16. Professional Traffic Building Tips
  17. Rethinking Linking - Link Exchange Back to Basics
  18. Sales Marketing: Secrets To Using Cross Promotion To Increase Your Business For Maximum Profits
  19. Finding and Managing Quality Reciprocal Links: A Tutorial for The Newbie
  20. Ten Tips for Generating Traffic To Your Website
  21. Internet Web Site Marketing: 4 Uncommon Insiders Tricks To Get Lifetime Customers
  22. Online Advertising: 14 Easy Ways To Make Your Web Site Visitors Give You Their Email Addresses
  23. Web Site Marketing: Give Away Softwares And Generate Traffic And Sales
  24. No Follow Illustrates Need For Good Linking Plan
  25. Web Site Marketing: 10 Volcanic Ways To Erupt Your Website Sales
More related feeds
Catholic Fire: Video: Miraculous Conversion of Abortionist
Video: Miraculous Conversion of Abortionist. Short video on the miraculous conversion of Serbian abortionist Stojan Adasevic, who aborted 48000 babies before becoming a pro-life activist. ...

causa nostrae laetitiae: Video of Miraculous conversion of Serbian ...
Video of Miraculous conversion of Serbian abortionist. Posted by Leticia at 11/15/2008. Labels: abortion activism, prayer, YouTube. 0 comments:. Post a Comment · Newer Post Older Post Home. Subscribe to: Post Comments (Atom) ...

Patriots and Liberty » Blog Archive » The Miraculous Conversion of ...
The Miraculous Conversion of an Abortionist. FILED: Uncategorized. The Spanish daily “La Razon” has published an article on the pro-life conversion of a former “champion of abortion.” Stojan Adasevic, who performed 48000 abortions, ...

WITH THE MIRACULOUS MEDAL OF OUR LADY OF THE MIRACLE IN Basilica ...
The picture was placed on the exact spot where she had appeared to him, and became know as Madonna del Miracolo, Our Lady of the Miracle, referring to the two-fold miracle, her apparition and the instantaneous conversion of Alphonse ...

Miraculous Conversion
The recent bloodbath among online content peddlers and digital media proselytisers can be traced to two deadly sins. The first was to assume that traffic equals sales. In o...

Renown Abortion Doctor Has Miraculous Conversion
http://defendlife.blogspot.com/

The Miraculous Conversion
In other words, that a miraculous conversion will spontaneously occur among the hordes of visitors to a web site. It was taken as an article of faith that a certain percentage of this mass will inevitably and nigh hypnotically reach for ...

Cartago Delenda Est: A Miraculous Conversion
... Peeve Farm · Power Line · Roger L. Simon · The Anchoress · Ace Of Spades · Homestar Runner · My Aviation Posts · Powered by Blogger. Wednesday, August 27, 2008. A Miraculous Conversion. See Mark Shea link. posted by Matteo | 4:10 PM ...

Catholic Fire: St. Catherine Laboure and the Miraculous Medal
Video: Me Worship · Video: Miraculous Conversion of Abortionist · Cardinal's Warning: "We will know Gethsame" · BOOK REVIEW: HEAR MY VOICE · Star Trek Trailer (2009) · Janis Clarke sings for the unborn · Holy Father: Catholics in ...

Tidings From The Tower - Hey, everyone in the universe! Read this ...
Those who have been brainwashed will usually passionately defend their manipulators, claiming they have simply been "shown the light" ...or have been transformed in miraculous ways. The Birth of Conversion: ...

 

 

2007 articlesreader.com - All Rights Reserved