Make More Sales By Creating "How To Use It" Product Updates

Do you have any idea what your customers have experienced from using the products they have purchased from you? Most of the vendors I work with make a sale and move on. They often don’t bother investing much time improving the products they sell to their customers, much less develop ways to help them better understand how to use them. A very small minority of vendors have continued to send me unsolicited free bonus ‘how to use it’ follow-up emails and publications long after I made my purchase from them. And whenever I receive something like this, it almost always compels me to take another look at the product I purchased – because anything that helps me understand more ways to use what I already own is pretty useful to me.

What this also does is cause me to appreciate that vendor even more for thinking about me. They not only added value to their product, but they helped me see how to use their tool to solve even more of my business problems. It just doesn’t get much better than that.

Does this sound like something you’d consider doing? What if you don’t have your own product? No problem – just create a way to improve someone else’s product, and then sell it or give it away when someone purchased the product you are promoting. It’s a sure way to generate more sales for an affiliate product.

One way you can jump on this is to contact your existing customers and ask a simple question along the lines of: “What results are you getting from using XYZ product, and how can I help you make this product work even better for you?”

Vendors who do send “How To Use My Product” updates to their customers are generally helping their customers experience incredible results. Why? Think about it – how much more value would you be adding to your product if you continued to send your customers updates with more examples and tips about how to actually use your (or someone else’s) product or service more completely, effectively, efficiently, profitably, etc.? Oh yeah - let's not forget about how eager everyone is to read about cases studies of how others are using a product successfully and profitably.

When you do this, you’re helping your customer actually visualize new ways to use the product you sold them in ways they might never have considered before.

Let me ask you this: How many ebooks do you have sitting on your shelf or on your hard drive that you've never even read? And how many people have ever sent you ideas to help you use those products? What would you think of someone who DID do that for you? Are you getting the idea here?

The reason many marketing products never get read or used is because no one helps people understand how to use the information profitably on an ongoing basis. Your product 'updates' help to reduce or eliminate these issues, and also provides your customers with an unexpected bonus. Not only that, but, when you show someone how to really use a product you sell, you instill trust because you demonstrate that you truly understand the value of the product. You shift from being perceived as just a product promoter to being a true problem solver. Your customers will suddenly come to realize that you really are worth having around - and their loyalty towards you increases tremendously.

Doing this for your customers keeps any product you sell from turning into a dust collecting trophy on their shelf or taking up extra space on their hard drive. If you make a product truly useful, someone will think twice before deleting it. If you show someone a variety of profitable ways they can actually use the products you sell them, what are they going to think about you? Here are a few things that come to mind:

a) you really rock

b) making a purchase from you was a good investment

c) making future purchases from you will be just as good

d) I want to stay in touch with this person

How would you like to have your customers thinking these thoughts about you? You can make it happen. Start today by choosing a product and start thinking of more useful ways your prospects and customers can use it. Then, write a report or create a video showing them How To use that product more profitably.

© 2005 by Kevin Wirth – allrights reserved worldwide.

Kevin Wirth is the owner of KEVS-KORNER ezine, a free online newsletter offering articles, tips, resources, and insight on over 170 different marketing tactics. He is bringing together a growing community where you can work with others to create and market products online. To discover more about how you can grow your online business with marketing tactics and get a free gift just for visiting, please head on over to http://www.kevs-korner.com.

Spam emails More free articles

Related articles