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Home::Robert Plank

5 CGI Scripts You Must Use to Turn Your Site Into a Powerhouse

Author : Marc Goldman

HTML is great. But what really makes your site super powerful?
The Backend or the processes running in the background that make
everything on your website really click. And what powers the
backend? CGI Scripts. Some of you may know what CGI scripts are
and others may not. CGI scripts are the key to creating
interactive websites that automate your online business. Instead
of getting too technical about scripts, lets talk about 5
powerful CGI scripts that every website should have if they have
any desire to conduct E-commerce. Number 1: First off, you must
have forms on your website. You should be utilizing forms for
everything including retrieving demographic information from
your visitors to processing credit card orders. You can also use
forms to send contact information so that your visitors do not
have to use email to contact you. The beauty of forms is that
not only can you retrieve the information you request, you can
also include hidden fields to be submitted with each form so
that you know certain information like what website the visitor
came from, their IP address (useful for fraud protection) and
much more. Some form scripts even let you send autoresponses to
the submitter. So, for example if someone fills in a form to
sign up for a newsletter, you can send them an automated reply
thanking them for their submission and including basically
anything you want without having to lift a finger. Number 2: The
next script every site should be using is a "recommend it"
script. This is a script that allows your site visitors to
recommend your site to their friends and contacts. Do not
underestimate the power of this little tool. The recommend it
script on our site at http://www.goldbar.net/recomm.html brings
in tons of traffic and prospects that we may never have gotten
on our own. The power of referrals should never, ever be
underestimated. It is far more effective to have someone
recommend your site to their contacts then it is to advertise. I
use the Master Recommend script from William Bontrager,
available for free at: http://www.willmaster.com Number 3:
Affiliate Software. Without a doubt, one of the best investments
you can ever make if you have your own product or service is in
affiliate software. While usually not cheap it is by far one of
the best methods of growing traffic to your site and exploding
your sales. Many people advocate using a 3rd party affiliate
company such as Commission Junction to manage their affilate
programs. This is fine if you are a big company with a huge
budget to WASTE on administrative fees and obscure technical
charges. But, if you are a small to midsized company and you
want to utilize the awesome power of a strictly commissioned
salesforce sending you traffic and sales, you would be crazy to
not consider purchasing affiliate software and installing it on
your own site (or having it installed for you). Some affiliate
scripts are so advanced that you can click one button on the
administrative interface and send all the months commissions to
a check writing program and have the checks printed out and all
you will have to do is sign them. Number 4: Follow Up
Autoresponders: Without a doubt, everyone should be using
automated follow up mechanisms to: A. Capture the email
addresses of targeted prospects interested in your
products/services. B. Send a series of sequential, timed
messages that trigger return visits to your website and turn
potential onetime website visitors into return prospects. c.
Remind customers about additional products and services that
they may wish to order in the future or add to their current
order. These are easy to maintain once they are installed on
your site. All you have to do is write the email responses you
want your prospects to receive and then upload them to your
server. Then tell the script how long a time interval to wait
before sending the next message in the sequence. An important
point when using follow up autoresponders: make sure they offer
an unsubscribe feature so that the recipients can opt out if
they choose to. There are many great scripts out there that you
can install on your own site. This will save you the monthly
fees of using a hosted service but if you choose to use a third
party tool, probably the best one is available from getresponse:
http://www.getresponse.com/?13323 Number 5: An error catcher.
This may sound like a crazy tool to include in this list but
bear with me. How many of you have tried to click on a link and
found yourself on a 404 error page. Most web surfers who
encounter this error immediately leave your site never to return
again.This is probably the worst thing that could happen to an
internet business. What if you could create a page that said,
OOPS you reached this page in error but why not visit the rest
of the site? This is certainly more enticing and if created
properly can help keep a surfer on your site as opposed to off
it. On our site, we use a script that catches errors and
delivers a webpage apologizing for the mistake and offering
other links to pages on our site. We have saved many visitors
this way and we have also created many subscribers and customers
through this method. If you want to see how it works, try this
link http://www.goldbar.net/mistake.html The script we used to
create these pages is freely available and can be set to email
you when someone reaches a 404 page and also help you determine
if anyone is trying to hack into your site or if a CGI script is
not working. It is called errorbot.cgi and can be found at
http://www.perlarchive.com These 5 scripts can make or break an
internet business so why dont more people use them? I believe
they don't have a clue how to install them. If anyone wishes to
have CGI scripts on their site but needs help installing them,
you can usually get help from the programmer or visit a site
like http://www.cgiguru.com who will usually install scripts for
a nominal fee. CGI scripts have been around since the advent of
commerce on the internet and continue to power the best sites.
Even with new technologies such as ASP, Cold Fusion and PHP on
the rise, CGI is the oldest and still the best. Why not get
these 5 scripts running on your website and start powering your
way to new profits.

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