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Home::Reference & Education

Easy Fundraising that Touches People's Hearts

Author : Elaine Johnson

There's never been any graffiti on any of his work - even in
high schools, universities, or inner-cities.

Since 1988, Larry Cannon of Brick Sculpture by Cannon, Inc.
(www.bricksculpture.com) has been helping groups raise funds
with memorial bricks. He's worked with hundreds of groups and
helped raise millions of dollars. He's unique in the length of
his business - 16 years now - and in the beauty of his finished
work. Larry isn't just a brick engraver, he's a brick artist. He
relies on fundraising projects to make money, but his heart is
in the 6 foot brick logos or murals or pictures that are often
the centerpieces of his work - each engraved by him, often
glazed or painted to enhance the art.

Apparently this is appreciated, because in the hundreds of
projects he's done, there's been no graffiti and only 1 case of
vandalism...done on a local memorial to homicide victims.

Fundraising with memorial bricks is an easy way to raise funds.
You simply pick a project, have a group of donors buy a brick,
order the bricks and have them installed. It's not that hard.

But what about later? What's it like long after the funds are
raised and spent? How does the city or school like yesterday's
fundraising project years down the road?

We asked Larry about problems, since he's been in the industry
so long. He's seen the problems and good points.

He thought awhile and responded that there don't seem to be too
many problems...maybe keeping it clean. Algae can grow on it,
depending on the location. And it occasionally should be
pressure cleaned. Then there are only so many bricks that can be
added. Donors often become interested when they see the brick
walkway or wall....and then it may be too late to add them.

So we asked if there's some benefit to the project years later.
It turns out that there is something. Donors have a sense of
ownership long after the fundraising project is over. It gives
donors a sense of belonging to the school or group that lasts
for years, and a sense of ownership that belongs to their family
and friends. "There's my grandfather's brick". After all, what
else can you do that will last longer than your lifetime?


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