ArticlesReader.com Menu
Newest Articles
Most Viewed Articles
ArticlesReader.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
Home::Publishing

How to Get Great Testimonials and Endorsements for Your Book

Author : Ink Tree Ltd.

Whether you are selling a book or a product, testimonials and endorsements are a necessary and vital part of your marketing plan. Whether you need one endorsement to accent a particular feature of your book or product, or whether you need several endorsements to create credibility – you do NEED them. 
Endorsements and testimonials (which we will call endorsements for the sake of simplicity) create the push that prospective customers need in order to become buyers. Endorsements provide credibility to your claims about the quality of your product and they affirm your expertise and product knowledge. Even if you are not professionally trained in your area of expertise, endorsements from professionals or well known individuals in your field indicate that you can provide value to the buyer. The simple fact that you have created your product gives you expert status: after all, you could not have produced your product without extensive research, commitment and passion. You become the expert. 
The purpose of endorsements is to thoroughly impress your customers, causing them to believe that their lives just will not be complete without your product. Make them short and powerful, and don’t be afraid of a little humor. People need to feel good about purchasing your product. 
The time to request endorsements is before your product hits the market. You want the opportunity to add endorsements to your media kit and news releases, and you want to print them on your product and in your advertisements. 
Send requests for endorsements, along with a sample of your product, well before the product is available for sale. Aim for the stars when requesting endorsements – ask people who are recognizable in your field and who are as well known and widely known as possible.  
Keep in mind that granting endorsements is also of great benefit to the persons providing them, so don’t be afraid to ask. Free publicity is always a bonus. When you implement your marketing plan, the persons providing your endorsements will piggy-back on your media and advertising campaign. To learn more about how to obtain free media reviews and how to obtain media attention: Click Here
People must hear the name of your product at least seven times before it becomes familiar enough for them to develop trust and a need to buy. The same is true for the person lending their name to create your credibility – they also need to be in people’s faces every day. Have you noticed how often you see the name of Mark Victor Hansen, author of the Chicken Soup book series? He endorses many products and in so doing he has become a household name. 
It is acceptable to provide endorsers with the list of names of other persons from whom you are requesting endorsements. Often the endorsers will be pleased to be included in good company. Conversely, they may be flattered to be included in the list of celebrities. 
Be very respectful of the time of the people that you are approaching for endorsements. Value their hectic schedules and understand that you are not their utmost priority. Busy people may not have time to thoroughly investigate your product or service, or read your book from cover to cover, so do the work for them. Send them a few versions of endorsements that you would like, allowing them to merely choose one and do some minor editing. Pre-writing the endorsements greatly increases your chances of success and it allows you to emphasize the points you want to make in order to impress your potential buyers.
Write endorsements that are specific to your product and that are relevant to the expertise of the endorser. Don’t ask an author of gardening books to endorse your novel, your widget or your health food product. Keep the endorsements relevant and exciting. Writing “This is a great product” just won’t do. Your endorsements must make buyers feel good or solve a problem for them. For instance, if you are selling a healthy lifestyle book, avoid writing “I loved this book”. So what? Instead, create solutions for your customers. Try something like: “This book gives you all you need to tighten your sagging bottom and make your heart happy without fad diets and expensive gym memberships”. 
Keep endorsements short and relevant, with one to three sentences being sufficient. Buyers don’t want to read an essay about your product – you have only a few seconds of their time to attract their attention and relay your message. Hit them fast and hit them good!  
As your product gains in popularity, you will receive unsolicited endorsements from happy customers. Be sure to keep a file of them for future reference and for future inclusion in your marketing campaign. Marketing must continue forever, if you want to increase sales, and there is no better way to increase those sales than by the recommendations of satisfied buyers. 
Endorsements are part of your sales team. Placed on your product or book cover, they create the justification and urgency that buyers need to part with their money. Go get them! 

Copyright 2004 Ink Tree Ltd.
Ink Tree Ltd. helps authors publish, market and sell books. We have all the tools you need to succeed in book publishing. Let us help you make your book a success. http://www.inktreemarketing.com

About the Author

Ink Tree Ltd. is a book marketing firm that helps writers publish, market and sell books. Learn everything you need to guide you from Idea to Book... to Success - the fast, easy, simple waywww.inktreemarketing.com

Spam emails More free articles

Related articles


  1. Magazine Subscriptions - A Great Gift Idea
  2. Solutions Online Magazine Announces Second Issue of 2005
  3. Should You Say Yes to RSS?
  4. Self Published...is it better?
  5. RSS vs Email: Its Not An Either-Or Question
  6. Photo Resolution
  7. Navigating the Amazon Sales Ranking
  8. Making a Career of Sharing
  9. It's all BS....
  10. How to Utilize Galleys for Best Results
  11. How to Schedule a Book Signing
  12. How To Get The Most From Your Free eBook Marketing Campaign
  13. How to Get Great Testimonials and Endorsements for Your Book
  14. How Not To Get Published
More related feeds
How You Can Use Your Blog To Create Informational Products
And absolutely, without a doubt, continue to get testimonials and endorsements. Then USE THEM on your landing page and in your marketing campaign. Create great informational products and you’ll have something that you can sell for a ...

Guaranteed Extra Cash Online
In my personal experience, I have been taken by companies who were savvy enough to pollute the Internet with staged testimonials, guarantees, questionable references to big name endorsements, and even appearances in the Better Business ...

WRITE ATTENTION GETTING ADVERTISEMENTS
Here is where you use results of tests conducted, growing sales figures to prove increasing popularity, and “user” testimonials or endorsements. It’s also important that you present these facts - test results, sales view, ...

How To Get Testimonials - The Easy Way
Imagine the great stories you'd get if every month you offered a prize to whoever had lost the most weight after they read your book or tried your product. You'd even get photographs to prove it. Now you know how to get testimonials ...

How To Get Testimonials
You would be overwhelmed by the number of people getting in touch telling you how much they'd lost since using your new product or reading your book. You would never be short of great testimonials ever again. So now you know how to get ...

Make Money Online - Income for Beginners
Basically you get paid commission on sales that you generate from your own efforts (much like any commission sales rep job although it's far more lucrative online). This is great for a fast start but you're on commission and you're only ...

How to Get Great Testimonials and Endorsements for Your Book
Whether you are selling a book or a product, testimonials and endorsements are a necessary and vital part of your marketing plan. Whether you need.

Lived up to the hype!
Reportedly, they evenly split all of their prize money and endorsements. I am guessing that would have been a pretty relaxed final round encounter. Bob and Sammy Stosur straight-setted Mike and Katarina Srebotnik over on Court One while ...

How to Get Celebrity Endorsements & Testimonials for Your Books
Getting a celebrity, notable VIP, or leader in your field to give your book a short testimonial or endorsement (sometimes called a “blurb”) is a great way to boost sales and garner extra publicity. Remember that this is a trade-off. ...

Develop a Marketing System to Collect Testimonials
Ask your “star performers” for testimonials. Almost every business collects raving fans. These are the individuals who buy every book you sell, the customer who you see in your store three times each week, or that individual who gets an ...

 


 

© 2007 articlesreader.com - All Rights Reserved