|
Home::PR
How To Create A News Angle
Author : Michael Levine
Think of a triangle. On the left, imagine the story you want to tell. On the
right, you have zeitgeist , or curent events. The object of the game is to create
a unified, triangulated center...literally an "angle" for your story. For example, if you have improved your business practices, you might utilize
the popularity of television transformations, and promote your story as an
"extreme makeover" for busy professionals. By tying your story to something topical, you vastly improve its chances of
being heard. A good story with a mediocre salesperson is better than a bad story told by the
most articulate salesperson. Lack of slickness is actually an asset. If you had the greatest press kit in the world-but a lackluster story-I couldn't
get you on the Today Show . But if you were pregnant with Osama Bin Laden's
baby, I could get you on with a smudged fax. In America Today, for better or worse, the way we become credible is by being
visible. These are wacky times. Where there's no visibility, there is no
credibility. That's just the way it works. GuerrillaPR Insights is a, weekly newsletter that does 2 things: First, it provides
readers with a weekly, actionable "insights" on how you can work more
effectively with the media. Secondly, it provides NAPES: Names, Addresses, and Phone numbers of key
media producers and editors. For example, in a recent issue, we gave specific
contact information on how to contact the producers of the Oprah Winfrey
Show. To check out the archives, go to: http://www.guerrillapr.net/
Guerrilla_PR_Insights-backissues.html Spam emails More free articles Related articles
|
More related feeds |
Free, Liberated Information - Bedroom Feng Shui | A Quick Guide ...
Do not put any objects of furniture behind the door as it may prevent its opening course; when the door opens, it needs to make a 90 degree-angle at least. Anything below this value is restrictive and considered to limit the ...Knights roll through TJYFL | Charlottesville Daily Progress
We started teaching, talking it slow, work with the dummies, angle block, how to angle to make a tackle and they just started jelling and we’ve been putting it together slowly ever since.” Woodson has a vision for his players. ... PWTorch - WWE News and Pro Wrestling Coverage Since 1987
Morgan gets to his feet, but Angle hits a pair of European Uppercuts. He goes for the Olympic Slam, but Morgan slips out and floors Angle with a clothesline. Both men make tags, as Beer Money make their way down to the ring. ... PWTorch - WWE News and Pro Wrestling Coverage Since 1987
TNA News: Preview for tonight's Impact - Main Event Mafia in tag team action; Beautiful People back on the show · TNA News: Kurt Angle positioning himself as future leader of TNA; why TNA started Main Event Mafia angle. ROH News ... Orlando Plastic Surgeon Introduces Three Dimensional Body Sculpting
While many cosmetic surgeons focus on discrete areas of aesthetic improvement, Dr. Kenrick Spence takes a Three Dimensional Approach to cosmetic surgery in Orlando so that his body sculpting patients look their best from all angles. ... Wide-Aspect Elo Touchmonitor Brings Brilliant Performance to Gaming
Designed for use in high-traffic casino gaming, video-game entertainment and self-service kiosk environments, the 2240L offers the widest viewing angle of any 22" touchmonitor available today, and delivers clear, bright, ... 2010 Ford Mustang » WWW.YOSAX.COM - CAR NEWS AND REVIEWS
The 2010 Ford Mustang’s interior design is dramatically shaped with tensioned surfaces and sculptured forms that use light and shadow to create dimension, and evoke power and speed. “The car’s stance is not unlike a sprinter in the ... Two Adelaide men and a Singapore national have been charged in ...
Australian Federal Police agents and South Australia Police officers executed search warrants yesterday at addresses in Buckland Park, Croydon Park, Angle Park, Paralowie and Parafield Gardens, after monitoring the consignment of drugs ... RedState: Media Shocked To Discover How Farming Works
Better News Angle. Posted by: Dan McLaughlin. Friday, November 21, 2008 at 12:34PM CST. 58 Comments. In a perfect emblem of (1) how insular the media really is and (2) the national spotlight that will continue to focus on the Governor ... Feature: Five Rules For Making an Indie Superhero Movie | Film ...
The superpeople-are-just-like-us angle can be particularly fruitful; Gunn himself plays perhaps a neurotic Special named Minute Man who feels understandably insecure about his ability to shrink down and the way everyone mispronounces ...
|
|
|
