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Web design, e-book covers and advertising

Author : Alexei Kouleshov

For those of you who are involved in electronic commerce, you
would know that one of the reasons why some people don't buy
online is the lack of ability to feel the product. By creating
e-book covers, product boxes and software packages you can
increase your sales of your electronic goods. As for the usual
products a photo of a product can have the same impact. As they
say, "a picture is worth a thousand words".

In the advertising of your electronic product the story changes
completely. Customers prefer text ads rather then the graphic
ones. Perhaps, users are tired of pop-ups and flashing banners.
In this case you can say the opposite, "a word is worth a
thousand pictures". Wondering how? Think of the word "home" for
a moment. Got a few warm thoughts coming to your head? Well
every single person will percept this word differently in a
personal way. I guess you now better understand why textual ads
can have more impact on people.

There is not a single person out there who can't make money
online. It's the income that varies. Some people sell thousands
of dollars of products through their websites, others use ebay
and make just as much. There are ones who don't sell anything at
all but get paid from content advertising and of course there
are ones who are sceptical that it all will work. Which category
do you fall into?

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