ArticlesReader.com Menu
Newest Articles
Most Viewed Articles
ArticlesReader.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
Home::All

Lessons Learned From Online Advertising

Author : Anthony Bae

As I started advertising using various methods, I noticed my
capital dropping like a rock. Then I began to think...I wish I
had more capital to keep on advertising. I wanted to advertise
big; give my site a huge exposure so I can reach out to tens of
thousands of merchants at a time. Advertising was easy, but
getting the results I wanted wasn't. If I had enough capital
like other comparison shopping websites, I was sure my site
could be successful. However, with the capital that I had
leftover, there was no way I could stay up on search engines for
long. I was basically competing with large companies so small
and medium size merchants don't have to. And that could've been
easier if I had merchants to start off with, and adding funds to
their account, but I started out with zero. This was a major
setback.

The letters that I personally typed up and mailed out showed a
close to 1/100 conversion rate. The companies emailed me with
interested, and with questions. Most of their questions were:
"What type of marketing are you doing to get new buyers?" and
"Are you able to accept FTP uploads of listings and daily
updates to reflect prices and in-stock changes?" That second
question got me all confused. I didn't know they meant by FTP
uploads of listings. Then I contacted Relmax.com - Lesson V.

Email marketing by RelationServe showed no results whatsoever. I
don't even know if they sent out the promised emails to 10,000
online merchants--a test package they offered. I wasn't able to
track back the visitors that their emails brought me, and out of
those 10,000 opt-in online merchants, ZERO merchants signed up
for FREE.

Yahoo! Search Marketing, although quite costly, got me merchants
to sign-up and submit products to my site's directory. Their
Fast Track program provided me with effective keywords and
descriptions that got me good search page positioning at
affordable cost-per-click fee. Their service was quite effective
with my affiliated website, and it didn't disappoint me this
time either.

Google Adwords, on the other hand, was a repeat disappointment.
It was too expensive, and their Jumpstart program came up with
very broad, general keywords for my purpose, which gave me high
cost-per-click rates. The more general keywords are, the more
advertisers use them to gain exposure, the more competitive it
is to get higher positioning. Thanks to their general keywords,
I was paying over $2.00 per click to be on the first page of
search results. Why compete for the first page? Because majority
of search engine users stop looking after the first page. I
personally use Google a lot for personal use to do research, but
Google Adwords really disappoint me.

After advertising in many different categories, I felt like I
was cheated out of money in most of them. The only service that
didn't put me down was Yahoo! Search Marketing, and their Fast
Track program. After learning these expensive lessons, I wish I
had invested all my capital into Yahoo!

If you would like to share any of your advertising experiences,
please feel free to email me at writings@imbae.net

Spam emails More free articles

Related articles


  1. Non-profit Coupon Books and Coupon Mailers for Small Businesses
  2. Advertising Your Holistic Business
  3. Direct Mail = Your Money, From Printer to Mailbox to Trash!
  4. The Importance of Your Business Card
  5. Differentiate Yourself And Attract More Attention, Sales, and Profits
  6. More Cheap Tricks for Promoting Your Business
  7. Nine Power Words To Punch Up Your Ads
  8. Push vs Pull Advertising
  9. Create Your Dynamic Elevator Speech
  10. Online Classifieds
  11. The Secrets of High Money Classified Ads
  12. Five Characteristics of Highly Successful Advertising
  13. Hiring an Amateur Could Mean a Potential Lawsuit for Your Business
  14. How To Write Super-Effective Ads and Sales Letters!
  15. How to Write Great Headlines
  16. Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale
  17. How To Create A Better Brochure
  18. Adding Art to Business Spaces
  19. The SKINNY on Newspaper Advertising
  20. Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers
  21. The Shrinking Ad Dollar
  22. The Future of Voiceovers: Hold Your Tongue...Possibly Forever
  23. 2005 Super Bowl Ads... Winners and Losers
  24. Online Advertising: 10 High Impact Psychological Triggers To Super-Charge Your Ad
  25. Trade Writing - For Cash!
More related feeds
Life's Lessons Learned in Kindergarten | College-Pages.com
Innovative Education at Work: Instructional Technology and The Masters of Education Degree · The Lessons Learned in Advertising Courses for the Rest of Us · Culinary and Cooking Online Programs · Me Versus the Bachelor Degree In ...

Microsoft Taps Yahoo Veteran for Online Services Group
4, 2008 — Microsoft Corp. today announced that Dr. Qi Lu will join the company as president of the Online Services Group. Dr. Lu will lead Microsoft’s efforts in search and online advertising and all the company’s online information and ...

Silobreaker: Mark Hulbert: Lessons learned from Harvard's 30 ...
Mark Hulbert: Lessons learned from Harvard's 30% endowment loss.

Internet Marketing Consultant South Africa
During the course of the year the lessons learned need to be documented so that they can be incorporated into the next year ’s plan. %VIDEO2%. A marketing plan for a small business typically includes descriptions of direct competitors, ...

Lessons I Learned about Hyperlocal Coverage | Evil Genius Chronicles
I’m really enjoying doing the hyper-local coverage and think both the online debate video and the DVD turned out pretty well but I could have done much better if I had prepared more ahead of time. Live and learn. ...

VatorNews - Online advertising hits a wall
VatorNews - Online advertising hits a wall - Economic headwinds keep spending flat... ... From entrepreneur. by Seth Godin November 9, 2008. Regardless of nationality or political leanings, there are lessons to be learned ...

Why Retailers Should Be Day Trippers to SES Chicago:
In House: Lessons Learned & Victories Won As Search Engine Marketing (SEM) grows in popularity, many companies are attempting to handle the SEM function in-house despite the inherent complexity and challenges. ...

Inside eLearning by Susan Smith Nash, Ph.D. : Psychological ...
Risk-taking is encouraged, and if an idea does not work, team members are encouraged to explore how their expectations were different than the outcome, and how lessons learned can help salvage or repurpose the results. ...

VatorNews - Aydin Senkut on funding online video ventures
Yume Networks (said "You Me") is a video advertising network representing more than 400 premium online video content sites, selling across audiences and channels while delivering real-time targeting across PC, mobile, and TV. ...

Lessons from the Field - Using Your Staff Effectively Or The Sales ...
2. Carefully assess all advertising. Be certain it is logical and targeted. If there is not a measurable return on it, drop it in favor of one that is delivering. 3. Propose at least three ways of increasing your online presence each ...

 

 

© 2007 articlesreader.com - All Rights Reserved