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Home::All

Off-Line Marketing - The Secret to Getting More Customers

Author : Stephen Wright, President CEO/InternetMarketingUSA.com

Copyright � 2005 Stephen Wright

It's an on going saga. How can business owners locate potential
customers who are willing to buy your programs and products?
What are the techniques that work effectively in making this
happen? How to attract more customers willing spend more money
and bring more profits and revenues in?

A perfectly reasonable question unless you are in business only
to give away your programs, products, or services. As a general
rule, most business owners are not in business just to provide
charity and they need some way to attract more customers who
will spend more money.

The official name for attracting customers in this manner is
customer acquisition. Buying office furniture, designing
business cards, applying for licenses, purchasing computer
systems -- none of these counts more in a business than customer
acquisition. To make a profit and stay in business, every
business owner needs a reliable way to get more customers in the
door, who are willing to spend money on what you have to offer.

Hands down, the very best way to acquire more customers is
through a direct response marketing system for off-line
marketing with the capability of carefully tracking and
accounting for the source of the traffic. This simply means that
whatever method a business owner chooses to seek out new
customers should have a built-in way of tracking response so the
owner knows where the customer came from.

You must tell your potential customers where they can find you
AND give them a compelling reason for doing business with you.
This actually is the secret behind all marketing. All marketing
practices can be boiled down to this one thought. Tell your
potential customers where they can find you and why they should
do business with you. It sounds so simple when you think about
it, but this is one of the major stumbling blocks to a
successful business. The owner thinks potential customers will
spend time and energy searching out a company to do business
with. Wrong!

Most potential customers will shop only at places they already
know. Stop and really think about this for a minute. Most
potential customers will only shop at places they already know
-- AND they need a good reason to do business with you. If they
do not know how to find you, they will not be coming to buy from
you. You must find a way to tell potential customers where your
business can be found.

To accomplish this is easy, if you follow a few basic steps.
Following is a sampling of the possibilities that can be used
for this purpose:

1. Distribute a press release detailing the latest breakthrough
in your business field, available only at your place of
business. AND include a special telephone number for customers
to call for more information.

2. Place an add in your local yellow pages publication. It
doesn't have to be huge, elobrate, or expensive. Something
modest, but consistenly run will do. Readers become comfortable
with ads they have seen before. After your ad runs a feww times,
you will be surprised how many people begin to feel they can
trust giving your ad a try. Additionaly, it can be quite an
added attraction to couple your local ad with such things as
special discount offers in the ad.

3. Send everyone in your zip code a postcard announcing a sale
at your place of business. AND have them bring in the postcard
to receive the discounted price.

4. Become the local expert in your business field by being
interviewed on the radio. AND include a special phone number for
customers to call during the broadcast to get more information.

5. Give a speech at the Chamber of Commerce. AND hand out
problem solving brochures with your address, phone number and a
special code number for customers to use to get a discount.

Many business owners regard marketing only as a necessary evil.
They would rather concentrate on their core business activities.
But when they use these simple methods to harness the powerful
secret to getting more customers, they can eliminate the pain of
marketing. Then their businesses will be truly successful in
bringing in more customers, more money and more profits.



NOTE: You have full permission to reprint this article within
your website or newsletter as long as you leave the article
fully intact and include the "About The Author" resource box.
Thanks! :-)

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