ArticlesReader.com Menu
Newest Articles
Most Viewed Articles
ArticlesReader.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
Home::All

Changing the Way You Advertise

Author : Tim Priebe

One of the clients I work with has only had a website for a
couple of years now. When we first set his website up, he was
just about to place ads in all the local phone books. Knowing
this, the first thing we did was get him a domain, so he could
go ahead and put it in the ads. Of course, the site was done in
plenty of time for the actual release of the phone books.

Over time, this particular client has shifted more and more of
his advertising towards his website. He used to put coupons in
the phone book ad, and it definitely cost him. Now, for a
fraction of the price, he puts his coupons online. And the great
part is, he can change them at any time.

As I understand it, at least one of the phone books he
advertises in charges extra for letting him put the website's
address in. Still, it saves him money because he doesn't include
the coupons anymore.

Not only that, but the website is, of course, much more
flexible. Any ad you place is then out there forever. I would
encourage you not to use specific prices in your advertising.
Instead, direct potential customers to your website, where they
can get up-to-date pricing information.

Of course, you can fit much more information on your website
than you ever can in a phone book ad, or just any print ad. On
the web, you're not limited by physical space. You can include
enough information about yourself and your organization that
people feel like they already know you by the time they contact
you.

Naturally, you have to balance all this with a good-sized, eye
catching phone book ad. Let's face it, people will still be
using the phone book. You just need to get those people to your
website.

So when it's time to place another ad in the phone book, take a
small chance. Still make the ad eye catching, but direct people
to your website for all the details. Then make sure you find out
how new customers found out about you. If they say the phone
book, ask them if they visited your website. Chances are, they
did. If no one did, then go back to advertising the traditional
way.

Spam emails More free articles

Related articles


  1. Non-profit Coupon Books and Coupon Mailers for Small Businesses
  2. Advertising Your Holistic Business
  3. Direct Mail = Your Money, From Printer to Mailbox to Trash!
  4. The Importance of Your Business Card
  5. Differentiate Yourself And Attract More Attention, Sales, and Profits
  6. More Cheap Tricks for Promoting Your Business
  7. Nine Power Words To Punch Up Your Ads
  8. Push vs Pull Advertising
  9. Create Your Dynamic Elevator Speech
  10. Online Classifieds
  11. The Secrets of High Money Classified Ads
  12. Five Characteristics of Highly Successful Advertising
  13. Hiring an Amateur Could Mean a Potential Lawsuit for Your Business
  14. How To Write Super-Effective Ads and Sales Letters!
  15. How to Write Great Headlines
  16. Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale
  17. How To Create A Better Brochure
  18. Adding Art to Business Spaces
  19. The SKINNY on Newspaper Advertising
  20. Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers
  21. The Shrinking Ad Dollar
  22. The Future of Voiceovers: Hold Your Tongue...Possibly Forever
  23. 2005 Super Bowl Ads... Winners and Losers
  24. Online Advertising: 10 High Impact Psychological Triggers To Super-Charge Your Ad
  25. Trade Writing - For Cash!
More related feeds
Apple’s Advertising Budget: Revealed! | Technology Industry Blog ...
CIO SessionsVision Series on ZDNet. See and hear what CIOs the world over thinks about the business of technology and how it's changing the way we live and work. Recommended Business Articles. Top Rated ...

STLtoday.com - 11/23/2008 - Will Anheuser-Busch InBev burnish the ...
"People are looking at all these cost savings, and the only way you're going to achieve that is to squeeze distributors or cut advertising," said Pirko. "Of course the brand has to suffer." But Ogle says the appointment of Peacock, ...

Changing Skyline: Cuts weren't in Carnegie's library plans ...
Philly.com comments are intended to be civil, friendly conversations. Please treat other participants with respect and in a way that you would want to be treated. You are responsible for what you say. And please, stay on topic. ...

Holiday Greeting Cards A Good Way To Advertise | SmallBusinessNewz
You may still want to be careful with your targeting, of course; the average person isn't going to buy a new house just because the builder of their current one sends a Christmas message. But this is a nice way to advertise without ...

The Daily Dish | By Andrew Sullivan (November 21, 2008) - No Way ...
A new administration, be it Republican or Democrat -- you're going to have a fairly significant change of people involved at the senior-most levels. And I would argue for continuity in those early stages. You don't want to whipsaw the ...

MIT Convergence Culture Consortium: Archives
What can be on the screen for giving you an advertising message that you're able to receive in that situation? how can it be expresses. A certain disconnect in MR, not wanted to escape in the way that AE thinks that he is? ...

E-Commerce News: E-Marketing: Online Advertising: A Glimmer of Light?
The shift in advertising trends has forced some print publishers to drastically change the way they do business, Doty noted. "It's important to remember that publishing companies are reinventing themselves," he said. ...

Linux.com :: A graphical way to MySQL mastery
You can configure a MySQL server instance with various options or parameters via option files, which are also called configuration files in MySQL lingo. The Startup Parameters window is a graphical way to add or modify various startup ...

WebWorkerDaily » Archive The Reluctant Social Media Client «
They do say it more elegantly than “we won’t work with you if we have to convince you that our way is important and the smart way.” Quite frankly, while I could find this sort of “pre-selection” language a bit off-putting, ...

Christine Escobar: Joy Behar, I Have a Question For You: When Will ...
Sorry Joy Behar made you angry, and I certainly believe you have every right to feel the way you say you do, but Joy Behar is the The Left as chalk is to cheese, or possibly chocolate. And I am entirely in favor of home schooling, ...

 


 

2007 articlesreader.com - All Rights Reserved