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Google Adwords Advertising

Author : Matt Bacak

Adwords versus Adsense

Advertising with Adwords is for the Internet marketer who wants
to generate traffic to their site. Adsense is for the Internet
publisher that is willing to allow Adwords ads to appear on
their website that are related to their topic. The Adwords
advertiser pays a fee for getting the advertising space and
Google shares some of that money with the Adsense publisher that
allows the ads to appear.

This is a true win-win situation since the advertiser has their
ads show up only to markets that are interested in their
services or products, the publisher providing the space gets a
monetary benefit and the traffic find the information they want
readily available.

Adwords Rules and Regulations

Before you even consider using Adwords as a means of generating
traffic, you need to become familiar with Google's Adwords
rules, terms, conditions, regulations and what they will and
will not accept and tolerate. Google, being such a large and
respected organization, does not take lightly those people who
try to bend the rules to get around them. They will rather
quickly ban those people from using their Adwords or Adsense
systems.

If you don't want to follow the rules provided by Google, you
will not become a success with Adwords. You'll probably end up
being barred from even trying your hands with the system.

Where Adwords Appear

When you set up an Adwords account, you are given access to a
keyword area that you can bid on keywords and establish your
Adwords spending budget. This determines how often and how high
a position your Adwords ads will get on various web pages. The
more you bid on a keyword, the higher your position and the more
often your ad will appear.

The keyword that is bid on is the keyword used on webmaster's
search engine optimized websites. So, if you want to advertise
to people that have an interest in buying parts for sports cars,
you might want to bid on "sports cars", "sportscars" or a
similar Adword keyword.

Adword and Adsense combine to locate web pages that are
formatted to allow an advertisement about your selected keyword
to come into that web page. Sometimes more than one ad will
appear on a web page and how high in the order your ad falls
depends on how much you are paying.

In the case of Adwords, you do get what you pay for. If you are
willing to pay more for a keyword, you will get a higher
frequency and higher position in the list of ads on a web site
if more than one is used. If only one Adwords ad is used, only
the high bidders get selected. Most web sites provide two or
three ads per web page.

The Conversion Factor

Once Adwords have gotten traffic to your website, the rest is up
to you. You must convince the traffic to convert to sales or
provide a call to action so strong that the visitor is compelled
to perform the action you desire.

The only purpose of Adwords is to get the traffic to your site.
Do not expect the sales to occur unless you provide top-quality
information, products or services and provide these in
attractive, easy to use formats.


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