ArticlesReader.com Menu
Newest Articles
Most Viewed Articles
ArticlesReader.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
Home::All

Copy Makeovers Made Easy

Author : RBoduch
Copy makeovers can work magic.



Perhaps all you need is a little medicine... and not major surgery. Take whatever sales copy you have now and modify it. Recast, rework and repackage what you've got.



Chances are you’re sitting on some solid (yet hidden) sales material. Often simple copy makeovers can work wonders in terms of response. So, before you crumple it up and toss your sales letter in the trash, try tweaking it first. You might be surprised at the result.



Here are 3 simple steps to complete copy makeovers...



Copy Makeovers -- Strategy #1: Create A More Compelling Headline.



This is critical. The headline is the first thing your audience sees. It either "grabs" prospects by the jugular... or it doesn't. If the headline fails, nothing else matters much because it won’t even get a fair reading.



Make your headline and/or sub-heading alluring. Talk to your prospect about what is most important to her. Think in terms of the BIG BENEFIT your product offers and deliver it in a captivating and compelling way.



Craft a handful of words that attract attention, identify specific target markets, and deliver enough interest and intrigue to pull true prospects inside. If you’re struggling with your headline, just think about the greatest advantage your product offers and promise it right up front.



Copy Makeovers -- Strategy #2: Take The "YOU" Point Of View.



You're weight-loss story might be admirable, but what does it mean to your reader or prospect? Talk about yourself and the audience turns off. Talk to your reader one-on-one about something important in her life… and you’ve got her undivided attention – at least momentarily.



If you could re-shape your story... if you could express it in a way that was more meaningful to your individual readers, you'd quickly capture their interest.



There's a difference between telling your audience that you lost X number of pounds... and telling them how they can lose X pounds, enjoy the process, and feel terrific about their slim, new look.



Remember the old marketing phrase "What's In It For Me?" Everything your prospect reads gets filtered through this frame of reference. With each statement you make, your audience is thinking... "So What? What does this have to do with me in my situation? How does this help me?"



If the answer isn't obvious immediately, off they go and you lose the sale. Many times the decision to stay or go is made in the blink of an eye – and often unconsciously.



Copy Makeovers -- Strategy #3: Turn Your Bullet Points Into Irresistible, Benefit-Packed Mini-Headlines.



Make each bullet a "grabber" in its own right. Prospects tend to scan certain segments of an ad or sales letter, to determine if it offers something they really want.



While many marketers use bullets in their sales letters, most settle for weak bullet point copy -- copy that lacks enthusiasm and passion.



If you’re going to employ this powerful sales tool, you might as well make the most of it. Craft your bullet points with the same emotion and magnetic appeal, as you’d inject into a major headline. After a while, this gets easier to do.



Bullet points are one of those sales letter components that have the power to quickly stimulate intense reader interest. Use them for all they're worth by making each point justify itself. Each and every bullet point should be capable of compelling the reader to read on -- with heightened desire and interest.



Before you do anything else, try implementing these simple copy makeover strategies. You just might notice an immediate improvement in your conversion rate.



More Resources at www.makeyoursalessoar.com


Article Source: http://www.articledashboard.com






Robert Boduch is an author of dozens of best-selling books, reports and articles on the art and science of selling. A free newsletter targeted at anyone interested in selling more of anything is available at www.makeyoursalessoar.com





Spam emails More free articles

Related articles


  1. Is Your Web Copy "Plain Talk"?
  2. A Quick Free 'n' Easy Content Writing Course
  3. Pharmaceutical Copywriter? Maybe?
  4. Copy Makeovers Made Easy
  5. Copywriting Makeover: Subtle Changes Make A Big Difference, Part 2 of 2
  6. Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 1 of 2
  7. Top 10 Ways For Copywriters To Overcome Writer's Block
  8. How To Personalize Your Headlines For Increased Profits!
  9. Writing Suitable Copy for the Press
  10. How to Write Ad Copy that Sells
  11. Working on the Internet: Role of Proofreading and Copy editing OnLine
  12. Tech-writers: A Necessary Evil
  13. Web Copy – How Much is Enough?
  14. Online Promotion Beats Traditional Ten-One
  15. Writing Copy for Voiceovers
  16. Somebody's Distributing Your Copyright Content Illegally? Know Your Facts Before You Accuse
  17. Web Legalities: Copyright
  18. Things You Might Like to Know about Copyrights
  19. Why Good Copywriting Matters
  20. Why Dream Merchants Make More Money
  21. Why Copyright?
  22. The Top 7 Rules of Power Copywriting!
  23. Revealed: The $12,500 Copywriting Formula
  24. What is Advertising - and What Does it Mean on the Internet?
  25. 7 Emotional Appeals You Can Use To Super Charge Your Headlines
More related feeds
Copy Makeovers Made Easy
Copy Makeovers Made Easy by: Robert Boduch. Copy makeovers can work magic. Perhaps all you need is a little medicine
 and not major surgery. Take whatever sales copy you have now and modify it. Recast, rework and repackage what you’ve ...

Extreme Makeovers Photoshop Contest Winner & Top 36 entries ...
Í don't understand how the judges of this contest always give the prize to people who made a different concept or maybe don't understand the brief of the round. What kind of extreme makeover are the top 3 entries? copy characters from a ...

Coastal Living - Christmas decorating, gift ideas, and easy menus
Coastal Living - Christmas decorating, gift ideas, and easy menus. ... Real Simple Makeover Sweeps · Create a Custom Cookbook · Get a Free Trial Issue of Coastal Living. TO *** You have received this email because you are a ...

copy makeovers made easy
many times the decision to stay or go is made in the blink of an eye - and often unconsciously. copy makeovers — strategy #3: turn your bullet points into irresistible, benefit-packed mini-headlines. make each bullet a “grabber” in its ...

Website Optimization Speed Search Engine and Conversion Rate Secrets
He also presents real-life case studies in which he shows ‘before and after’ makeovers of professional sites. These are most instructive in that the ‘before’ pages look attractive and professional enough - until their underlying ...

Giveaway: Win Tuition for Internet Marketing Copy Makeover
One lucky winner will receive full and complete access to the 4-week IM Copy Makeover Coaching program (valued at $447). This 4-week intensive program shows you how to remodel their existing sales copy (or create brand new copy) for ...

Extreme Makeover | Photo Editing
And if things fail with this layer, simply Ctrl+click it to select it and press Ctrl+C and Ctrl+V again on the original to copy them again! The other method of selecting, is using the Pen-Tool and simply tracing the iris. Very easy if ...

An SEO Copywriting Makeover Turning Not Into Hot Part 1 of 2
During projects where copy already exists I always like to take a mental tour of what’s currently on the site before I begin to rewrite copy from scratch. As I reviewed Eiklor’s current copy, I made the following notes of things I ...

‘Giveaway: Win Tuition for Internet Marketing Copy Makeover’ by ...
Alice Seba's latest blog post is titled "Giveaway: Win Tuition for Internet Marketing Copy Makeover". [Blog]

November 18/08 Slide Makeover Video Podcast now available
If you have subscribed via iTunes or YouTube, please provide your positive feedback on the videos in the Comments and Ratings areas of the service so others know the value you get from the videos. To get your own copy of "The Visual ...

 

 

© 2007 articlesreader.com - All Rights Reserved