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Why Dream Merchants Make More Money

Author : Joanne L. Mason

Why Dream Merchants Make More Money Copyright 2001, Joanne L.
Mason www.moneymakingsalesletters.com

Want to know the secret to creating your best sales letter ever?
All of the classic copywriters have said for ages that when you
help someone else achieve their dreams that youll never run out
of customers.

Its true. Dream merchants always make more money. A dream
merchant is someone who knows how to help you achieve your
dreams. He understands the dream that youre pursuing and can
offer the necessary tools to make your dream a reality. He also
knows that the fastest way to achieve his own goals is by
helping you reach yours.

Think about it in everyday terms. Consider going on your dream
vacation. No travel agent would ever just tell you how much a
ticket to your desired location is going to cost you. Instead,
the agents job is to sell your dream.

Travel offices are plastered with breath-taking posters of
exotic locations from every corner of the globe. Whether you
want to bask on the sunny beaches of Jamaica or ski the
snowcapped-mountains of Montana, your travel agent can get you
there. Whats more, by the time that your agent finishes
painting a glorious picture of fun and relaxation in your head,
youll be so excited that you wont care what it costs as long
as you get there.

The same principle applies to writing winning sales letters. You
must appeal to the dreamer that lies inside every prospect. Help
them to see your products as more than peddled goods. Build up
the benefits that your product offers. Focus on fulfilling your
customers desires so much that your price is seen as a minimal
exchange when compared to the ultimate satisfaction of achieving
their goals and dreams.

Study your niche and understand what they want. Do they want to
make more money and become successful in business? Do they want
to save money and feel secure? Do they want to lose weight and
live healthier? Discover what exactly it is that they want.

Examine your potential customers until you understand the
motivational triggers that make them buy. Use this information
to become a dream merchant. Tell your customers how you can help
them achieve their dreams and youll have an instant increase in
sales.

Let Joanne Mason show you how to increase your income by as much
as 1700% by using one simple secret for pulling more sales and
profits from every ad, promotion or sales letter you'll ever
use! Details at
www.moneymakingsalesletters/greatheadlines/index.html


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